Serena Hotels Kampala partners with Smart Girls Uganda and Zimbe Collections to roll out ''Keep a Girl in School'' campaign

Serena Hotels Uganda continues to focus its efforts on ensuring that it supports initiatives that make a tangible and positive difference within the communities around its Hotels.

From gender inequalities, forced marriages to the stigma of menstruation, negative forces continue to prevent girls from realizing their full potential. These challenges are exacerbated by poverty pausing insidious consequences on the outcome of over 3.75 million girls’ lives in Uganda.

For 30 days leading up to Christmas, SERENA HOTELS UGANDA’s Management in partnership with SMART GIRLS UGANDA and ZIMBE COLLECTIONS by DAVID KIBUUKA will drive a campaign to provide over 100 “SMART” bags to girls in a school nominated by our staff member.

To give back to the ever so loyal staff of the Hotel, all employees were invited to nominate a primary or secondary school of their choice – from within their neighborhoods that they believed would significantly benefit from the “Keep a Girl in School” initiative.

A raffle conducted on the 14th of November drew Kisowera Secondary School in Naama Sub County – Mukono District as the identified school to support. The nominator is Chef Fredrick Kazungu – A Food Production Chef in the Pearl Restaurant and Champagne Bar.

To mark the start of the Christmas and New Year festivities, Serena Hotels together with former beneficiaries of the SMART GIRLS Foundation, its staff, Hotel Guests will turn on the glowing lights of the iconic Christmas tree on the 15th of November. Isaac Kazinda will lead the congregants in melodious Christmas Carol.

With this campaign, we aim to:-
 To lend our Brand’s Voice to the Millennium Development Goals.
 To empower girls to access the resources they desperately need like Menstrual Hygiene, Sexual Reproductive Health and ultimately - education that will enable them find their way out of poverty.
 Solicit for support from our guests, clients, supporters to sponsor selected vulnerable girls facing some of the gravest challenges and stigma.
 Create and increase advocacy for a girl child’s challenges.
 To break the cycle of gender inequality.
 To illustrate that a small commitment like a SMART BAG can make a seismic impact on a girl’s power to dictate the terms of her own life.

 To use #KeepAGirlInSchool to create, ignite, and track the conversation on all social media platforms.
 To offer our staff a direct opportunity to participate and benefit from our festive CSR.

About Tourism Promotion Services (TPS), Serena Hotels
Serena Hotels offers quality accommodation in a collection of 24 up-market hotels, safari lodges, camps and resorts within 6 countries in the Eastern Africa region (Kenya, Tanzania, Zanzibar, Uganda, Rwanda and Mozambique) and 11 properties in Asia (Afghanistan, Pakistan and Tajikistan). These properties are strategically located to offer exciting circuits for guests in some of the most exquisite and prime locations in Eastern Africa and Asia. With a focus on product, service standards and guest satisfaction, Serena Hotels continues in its quest to be the hotel of choice for the discerning traveller providing guests with quality accommodation, conference and holiday solutions.

About Smart Girls Foundation
“Supporting and Empowering Girls”
Smart Girls Uganda is a non-profit making, girl centered, development organization that empowers and mentors girls in health, education, and equity by enabling girls, youth, and women to transform their own lives, communities.

About Zimbe Collections by David Kibuuka
David Kibuuka is one of the most prolific fine artistes of our time.
In 1983, he immigrated to Canada to finish his studies at the Ontario College of Art and Design. Over the past 20 years, David has owned and operated art galleries in Toronto and Los Angeles.
His loyal clientele consists of collectors from the business, sports and entertainment communities.

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