#FITUR2020 : B2B Match and MICE takes centre stage at 40th FITUR International Fair

With a focus on specialisation, business and professionalization , the next edition of FITUR, the International Tourism Fair organised by IFEMA, from 22nd to 26th January at Feria de Madrid, presents its strongly enhanced B2B meeting programmes. These are, on the one hand, the FITUR B2B MATCH agenda for tour operators’ and agencies’ international buyers, and also the agenda specialising in incentive tourism, meetings and business travel: FITUR MICE. Both programmes have proved to be an effective tool, bringing together a large amount of business activity during FITUR’s business visitor days. This is evident in the figures from the last edition at which, within the scope of these two programmes, more than 9000 B2B meetings were held with buyers from all over the world.

The FITUR MATCH platform, which will be available on 23rd and 24th January, will put the participating companies in contact with a total of 140 professionals —managers of travel agencies and tour operator companies— from both consolidated markets and emerging areas, the latter with a special focus on the MENA region —Middle East and North Africa— China and Russia. To prepare the programme, FITUR has worked with different sources in the tourism industry and with IFEMA’s network of delegations and Marketing Offices that operate in more than 28 countries.

And for meetings, incentives and business travel tourism, a growing business segment and key to the tourism industry, the FITUR MICE specialist programme will bring together, on 22nd and 23rd January, representatives of a hundred Mice tourism providers with 120 qualified buyers from around the world. An opportunity to make effective contacts aligned with this growing trend in which Spain is one of the leaders. Not surprisingly, as Spain, with 595 international events, is in third position in the ranking of the International Congresses and Conventions Association —ICCA 2019, only behind the United States (947) and Germany (642).

Diversification and new business niches will also be well represented at FITUR through its different specialist sections that make up its portfolio, such as FITUR SCREEN, FITUR FESTIVALS, FITUR GAY (LGBT+), FITUR HEALTH, FITURTECHY, and FITUR KNOW-HOW, and the new FITUR TALENT space, focusing on people, their talent, skills and professional training. In addition, the FITURNEXT Observatory continues its work focusing on sustainability for the tourism industry and will present important research findings during the Fair.

Organised by IFEMA, FITUR 2020 will be held from 22nd to 26th January 2020 at Feria de Madrid. This major global meeting point for tourism professionals and world leader in the industry is preparing one of its most complete editions, with this year’s partner country, Korea, and continuing its emphasis on sustainability, technology and specialisation. All this as part of its 40th Anniversary, a special occasion whose celebration will put the finishing touches to a whole series of initiatives already underway and whose objective is to continue the success and progress of FITUR. At its last edition, FITUR brought together 10,400 participating companies with more than 253,000 attendees.

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