AFAMCO appoints Nic Sabula as Managing Director


AFAMCO, the premier Association Management Company (AMC) on the African Continent has announced the appointment of former CEO of the Kenya Association of Travel Agents (KATA) as its Managing Director.

Nicanor Sabula is a seasoned African association executive with more than a decade of experience within the global nonprofit space as well as a known figure in Kenya’s travel and tourism industry.

“It is with great pleasure that we announce the addition of Nicanor to the AFAMCO team,” said Jeffers Miruka, a principle of AFAMCO. “He brings great skill to the company, having developed lasting relationships with volunteers and associations while ensuring the attainment of their goals, regardless of the industry or membership represented. My global partner and I are confident that he will support the growing professional and trade associations and nonprofit organizations throughout Africa.”

Sabula has been in the nonprofit sector both as a volunteer and as a staff member, working and serving in senior leadership positions of national and international membership organizations.

“Nicanor impressed the AFAMCO partners with his evident ability to navigate the African nonprofit association space, on a global scale,” said Gregg H. Talley, FASAE, CAE. “Whether designing new projects, managing voluntary Boards, leading teams of varying sizes or handling the many other aspects of organizations and their needs, he will definitely make this role his own, helping AFAMCO’s expanding list of African association client partners to achieve their goals.”

In his role as AFAMCO’s Managing Director, Sabula will provide strategic direction, executive leadership and oversight of the organization’s operations. He will also be responsible for strategy formulation, stakeholders’ engagement, financialmanagement, revenue generation and client service delivery.

“I am pleased to be joining the team at AFAMCO to provide leadership in a field that I am very passionate about-Association management- and I am looking forward to helping African associations grow and fully exploit their potential,”said Sabula on his appointment.

Nicanor has since stepped down from his role as the Chief Executive Officer at Kenya Association
of Travel Agents (KATA), a membership-based organization that represents the interests of travel agents in Kenya. While at KATA, he has been credited for turning around the organization into one of the leading trade association in the travel and tourism industry in Africa. His stint saw the membership of the Association grow by a 35% and non-dues revenues grow two-fold. He also oversaw the recent purchase of KATA’s new office premises and the transition of the organization legal status from a Society to a Company limited by guarantee.

Previously, Nicanor has served as the Chief Executive Officer of the East Africa Association of Grantmakers (EAAG) and the Association of Professional Societies in East Africa (APSEA).

African Association Management Company (AFAMCO) was jointly founded in 2018 by Gregg H. Talley, FASAE, CAE, President and CEO of Talley Management Group, Inc. (TMG), and African association professional Jeffers Miruka of Kenya. AFAMCO provides associations with global experience, local connections, education and opportunity on the African Continent, while enabling growth for the organizations each company represents. AFAMCO, headquartered in Kenya, also assists international, national and regional associations that want to establish themselves in Africa.


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