For the first time, the Kenya National Convention Bureau (KNCB) will be attending Meetings Africa – the continent’s biggest trade event dedicated to the MICE industry.
As a new agency, KNCB making an appearance at Meetings Africa ties in to their key objective to enhance competitiveness of Kenya as a destination through leveraging on the gathering of players interested in Africa’s meetings industry.
The show comes at an opportune time when the Bureau is working on entrenching itself within the Business tourism sector globally in order to optimally position Kenya’s MICE sector competitively.
The Bureau will participate in the show as co-exhibitor at the Kenya stand alongside other Kenyan exhibitors such as Kenyatta International Convention Centre and various hotels.
On the sidelines of the show KNCB will attend the MICE Master Class organized by Africa Tourism Partners and will have one on one pre arranged meetings with MICE buyers, planners and associations seeking for destinations.
The KNCB team will use this as an opportunity to network with MICE players and colleagues from other national convention bureaus.
Speaking at a send off event for the KNCB team attending Meetings Africa, Jacinta Nzioka, the National Coordinator at KNCB was upbeat that Kenya will have an opportunity to showcase her diverse experiences.
Kenya’s Cabinet Secretary for Tourism, Najib Balala projects that the establishment of the Bureau will increase Kenya’s market share and rankings in the meetings industry.
Speaking yesterday when he met the Event Managers Association of Kenya Board, he challenged them to enhance service provision through offering experiential meetings in order to give Kenya a competitive edge.
He reiterated government support in promoting the MICE sector through the KNCB.
The 2020 Meetings Africa event will be held at Sandton Convention Centre in Johannesburg, South Africa from 24th to 26th February.