Cable News giant CNN has joined the UN World Tourism Organization (UNWTO)’s #TravelTomorrow campaign.
The UN Agency in the early days of the coronavirus pandemic launched the campaign to rally the tourism community to heed to the respective Government advise and only travel tomorrow when it is safe to travel.
By Staying Home Today, We Can Travel Tomorrow:
The hashtag #TravelTomorrow encapsulates this message of solidarity and hope, through which the World Tourism Organization calls for shared responsibility among travellers and the tourism sector around the world to deal with the deadly pandemic.
#TravelTomorrow has become the common thread that runs through the World Tourism Organization’s response to the current crisis, highlighting the enduring values of tourism.
In a streak of creatives to stimulate and tell the resilience of the tourism sector, it today released the latest video, an experiential of how people are looking forward to travel.
UNWTO’s post on Twitter read: ”@CNN joins #UNWTO on #TravelTomorrow campaign! Thank you
@CNN for your partnership and promoting tourism as a driving force of sustainable socioeconomic recovery for all!”
CNN replied the tweet saying: ”Inspiring people to dream of destinations to visit & , once it is deemed safe, is the message in a new campaign for. The film encourages imagination of future trips including adventure, business, culture, family & friends.”
UNWTO, the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism has since the outbreak of the pandemic been engaged with sister UN Agency World Health Organization( WHO) to help advise the tourism community.
Click to watch the video
The Secretary General Zurab Pololikashvili has repeatedly highlighted the resilience of the tourism sector and called on national governments to go beyond words to commit towards a recovery of the sector hardest hit.
”This crisis has shown the strength of solidarity across borders. But nice words and gestures will not protect jobs or help the many millions of people whose lives are dependent on a thriving tourism sector,” Pololikashvili said.
”Governments have an opportunity to recognize tourism’s unique ability to not only provide employment but to drive equality and inclusivity.
”Our sector has proven its ability to bounce back and help societies recover. We ask that tourism is now given the right support to once again lead recovery efforts.”
