Campaign to showcase the best of Rwanda launched

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A campaign to showcase the best of Rwanda has been launched. Rwanda Nziza Tourism Campaign is a cross-country journey to explore, discover little and rarely shown sceneries of the country and showcase the Rwanda of today, not only to change the narrative from the 1994 Rwanda but also to visually tell the Rwandan story the Rwandan way.

The initiative which is championed by IMAGE RWANDA, a digital content creators hub will provide an ideal platform for local photographers and visual content creators to show unseen Rwanda to the world. Rwanda Nziza Ini􀆟a􀆟ve will also be a strategic recovery plan for the Tourism to bounce back better from the Covid-19 Pandemic.

In partnership with Rwanda Development Board and their campaign, Visit Rwanda, the project will involve a team of more than 100 native storytellers, Photographers, Videographers, Digital content Curators, Researchers, Historians, tour guides and conservationists. Rwanda Nziza will be the first expedition of its magnitude in Rwanda, with destinations in all 30 districts of the country.

Photo Credit: Image Rwanda

This initiative is established with a storytelling passionate team of Image Rwanda, whose members understand the need for this adventure experience and the booming tourism industry in Rwanda.

Phases and Timeline
This project will be carried in 2 main phases: A scouting and content gathering phase that will run from December 2020 􀆟ll May 2021, and a post-production phase running 􀆟ll the end of 2021, which will include publishing, exhibitions and commercializing the gathered content.

The content gathered during the trip will be featured in exhibitions and Virtual Reality technology experiences, both local and international, and later on, an anthology book with the same name “Rwanda Nziza” will be produced and published, alongside with magazines. This content will obviously be featured on ww.image.rw, Image Rwanda’s stock imagery,and first of its kind in Rwanda.

Photo Credit: Image Rwanda

IMAGE RWANDA is a digital content creators hub and the largest provider of visual content (Stock photo agency) in Rwanda, controlling more than 200,000 still images and more than 3,000 hours of footage which is hosted and marketed via our web portal and social media assets. Image Rwanda’s content ranges from contemporary to archival material.

Co-founded by Innocent ISHIMWE and Jean Luc HABIMANA, Image Rwanda currently counts a community of over 100 visual content creators, who are photographers, videographers, graphics and mo􀆟on designers, and via its stock imagery www.image.rw, their content has been featured and used by big entities such as Paris St Germain and Visit Rwanda, to name a few.

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