In less than a week from now, Namibia’s bustling capital of Windhoek will host the World Tourism Organization (UNWTO)’ s first in-person meetings in Africa since the start of the pandemic.
The event which is themed on “Strengthening Brand Africa For The Swift Recovery Of The Tourism Sector will seek to chart a path for the Africa region in ways to maximize the opportunities to position Africa in the minds of travellers to the region and support recovery.
Brand Africa which is a cardinal part of the UNWTO’s Agenda for Africa 2030 adopted at the Organization’s last General Assembly in St Petersburg Russia offers the best avenue to attract not only travellers but investments into the cradle of mankind.
As part of the program, tourism medium-small, micro-enterprises, destination management organizations and officials from UNWTO Member States will be offered the opportunity to sharpen their skills in the area of digital marketing and branding.
A series of Masterclasses will be held for 50 tourism entrepreneurs and officials who are poised to be ready for the tourism restart and future development. The classes to be conducted by experts in these fields.
Olga Nowak, Place Analytics Consultant, Bloom Consulting – Countries, Regions and Cities will lead the digital Masterclass on Branding along with UNWTO’s head of competitiveness and market intelligence Sandra Carvao.
Since 2003, Bloom Consulting has taken on more than 75 Nation Branding and Place Branding projects.
The digital class will help participants understand branding challenges and opportunities for Africa, identify areas of improvement for Africa and its links to tourism competitiveness and discuss recommendations on nation and place brand for Africa and African Destinations
Google’s Alex Brunori, Head of Creative Works, MENA, TR, SAA will deliver the Masterclass on how to make digital an ally for branding destinations. Participants will get familiar with key metrics and tools to build relevant insights from digital and guide branding; understand the key success factors and challenges of digital communications and learn from best cases and practices
The parallel session on branding will help participants understand branding challenges and opportunities for tourism MSMEs in Africa. The session will be led by Salifou Siddo, Chief Executive, SME TradeLinks – SME TradeLinks connects small and medium enterprises to unique business opportunities, including access to finance, in key and strategic markets across Africa
The audience will be exposed to current trends and strategies for creating a strong tourism brand.
The final part of the Masterclass will appraise learners the mechanisms to formalize and formulate MSMEs’ projects and understand the resources available to stimulate growth and entrepreneurship on the continent.
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