UNWTO and Netflix partner to promote the role of film and series as drivers for Tourism and Cultural Affinity

Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Post
Share on whatsapp
Send
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

UNWTO and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism and cultural affinity. The Global Report on Cultural Affinity and Screen Tourism explores the growing affection one has towards a particular country or culture displayed on the screen.
The findings of the research were presented in Madrid against the backdrop of the Iberseries Platino Industria – the largest international event for professionals linked to the audiovisual industry in Spanish and Portuguese.

The report’s ultimate goal is to support policymakers and key stakeholders within the tourism sector to implement policies that make their destinations attractive for audio-visual producers. At the same time, it aims to help in the building of focused strategies to promote tourism and consumption of local culture, investing in skills and training to develop the local film and creative sectors to ensure a high level of talent, infrastructure and production capacity and integrating tourism and showcasing culture at film festivals to deepen the global audiences’ knowledge.

UNWTO Secretary-General Zurab Pololikashvili says: “Both tourism and the audiovisual sectors celebrate and promote culture, support jobs and provide opportunities in diverse locations. The joint work of UNWTO and Netflix will help destinations realize the potential benefits of screen tourism.

Dean Garfield, Vice-President, Public Policy, Netflix: “As highlighted in this research, we have been able to demonstrate conclusively what we instinctively already believed, which is that alongside the desire to travel and visit destinations, exposure to screen content also leads to greater interest in heritage, culture, language, and developing interpersonal relationships. This truly demonstrates that the creative industries, cultural exchange, storytelling, and tourism are all interlinked and can transform the way communities perceive and connect with each other.”

Following the presentation of the Global Report, experts on tourism and the audio-visual industry shared their knowledge and insights into changing trends in screen tourism, its positive impacts on strengthening cultural affinity and the role of online streaming services in promoting tourism and cultural affinity between people, cultures and countries in line with the 2030 Agenda. The event also served to underline how public-private partnerships can support destinations to promote themselves as attractive locations for audio-visual producers.

Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Post
Share on whatsapp
Send

Related Posts

Sponsored

Follow Us

VOYAGESAFRIQ is a Travel and Tourism media with interest in promoting Africa to the world. We provide superior news content about the Travel and Tourism industry in Africa and beyond. Our team of writers and editors make sure the African story is told with a global perspective.

Submit Press Release to: info@voyagesafriq.com

Sign Up for our Newsletter

© 2008 - 2021 Voyages Afriq Media - All Rights Reserved. Powered by WhiteOrange