#MKTE2021 enters its final Day

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The novel virtual magical Kenya travel expo was off to an exciting start with tourism leaders and players sharing expertise on the new ways of doing tourism post the pandemic. Kenya’s Cabinet Secretary of tourism and wildlife Najib Balala set the ball rolling with an invitation to the world to come to the dreamland to immerse themselves with Kenya’s magic. He posited that vaccination drive will allay the fears of travelers wanting to visit the region.

He said “This is yet another great opportunity for tourism stakeholders to connect and market their various products. This expo has exponentially grown to attain continental status and our aim is to now move to the next level ad make it global”.

The CEO of the Kenya Tourism Board Dr. Betty Radier echoed the minister’s statement and added that the pandemic has offered a lot of opportunities for the tourism sector to come out even better.  In his media interaction, she enumerated factors mitigating against pushing for Intra Africa travels and urged her colleague CEOs to embrace partnerships.

Dr Betty Radier- CEO of Kenya Tourism Board

she further noted that “Africa is a great continent and an opportunity for Brand Africa to take its place”

As a dress rehearsal to the big decade celebrations of the magical Kenya travel expo in 2022, the final day of the virtual summit will be filled with packed programming and surprises and announcements for next year’s anniversary.

The day starts with a market update where participants will be briefed on the igniting of emerging markets. From 08:30-0900.

The speed networking session will follow with trade and exhibitors writing and closing deals by exhibitors, media and buyers. The marquee event of the day is the power panel where industry heavyweights will look at the changing landscapes of Africa’s source markets.

Shaking the day will be a panel which looks at tourism before and after the pandemic. Speed networking and market update which seek to ignite the North American market will wrap up incredible two days virtually.

Hear from the experts about shifts in buying patterns in Africa’s traditional core markets as well as how the continent is attracting new markets. We also unpack how the tourism industry has responded to the pandemic and recovery.

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