The Minister of Tourism and Culture of Sierra Leone Memunatu Pratt has unveiled the new brand identity of Sierra Leone Tourism at the just ended FITUR International Tourism Fair.
The logo which is themed ‘’Explore Freedom’’ is part of the country’s tourism covid recovery strategy to market the country.
Speaking at a media briefing at FITUR, the Minister said, Over the last year one year, the country has tried to rebrand Sierra Leone and wanted a brand logo that speaks to the unique tourism attributes of Sierra Leone such as eco-tourism, culture, beaches, gastronomy and many more.’’
‘’We are shifting from the old logo which had a diamond as its main theme. As you know diamond was part of the conflict situation during the civil war and we are happy to showcase the inclusive brand with Explore Freedom as its tagline’’Memunatu Pratt said.
She thanked the World Bank for the immense support to the West African country through the Sierra Leone economic diversity project.
The Regional Director for Africa at the World Tourism Organization (UNWTO) Elcia Grandcourt who witnessed the briefing applauded the Minister and her team for the initiative. She added that, as the world gradually returns to normalcy, an integrated approach to tourism will be essential in driving recovery.
Click here to view pictures of the unveiling