Sierra Leone unveils new Brand Logo for its Tourism at FITUR

Share
Tweet
Post
Send

The Minister of Tourism and Culture of Sierra Leone Memunatu Pratt has unveiled the new brand identity of Sierra Leone Tourism at the just ended FITUR International Tourism Fair.

The logo which is themed ‘’Explore Freedom’’ is part of the country’s tourism covid recovery strategy to market the country.

Sierra Leone’s Minster of Tourism Memunatu Prattt and Regional Director for Africa -UNWTO Elcia Grandcourt

Speaking at a media briefing at FITUR, the Minister said, Over the last year one year, the country has tried to rebrand Sierra Leone and wanted a brand logo that speaks to the unique tourism attributes of Sierra Leone such as eco-tourism, culture, beaches, gastronomy and many more.’’

‘’We are shifting from the old logo which had a diamond as its main theme. As you know diamond was part of the conflict situation during the civil war and we are happy to showcase the inclusive brand with Explore Freedom as its tagline’’Memunatu Pratt said.

She thanked the World Bank for the immense support to the West African country through the Sierra Leone economic diversity project.

The Regional Director for Africa at the World Tourism Organization (UNWTO) Elcia Grandcourt who witnessed the briefing applauded the Minister and her team for the initiative. She added that, as the world gradually returns to normalcy, an integrated approach to tourism will be essential in driving recovery.

Click here to view pictures of the unveiling

Share
Tweet
Post
Send

Related Posts

Sponsored

Follow Us

Follow Us on X

#VoyagesAfriq From Feb 17-22, the Moroccan National Tourism Office, in partnership with CNT, leads a strategic roadshow in Beijing & Shanghai.

With new direct flights, Moroccan stakeholders engage top Chinese travel platforms to boost tourism appeal.

#VoyagesAfriq | Mark your calendars! Meetings Africa 2025 unfolds in Johannesburg from Feb 24-26.

Begin with BONDay, then explore two days of unparalleled networking, knowledge-sharing, and business opportunities.

Africa’s MICE sector is calling

https://www.meetingsafrica.co.za

#VoyagesAfriq The Gambia Tourism Board enhances global outreach at BIT Milano 2025, showcasing tourism and fashion synergies with Gambia International Fashion Week.

This strategic push reinforces its market position.

Read more:

#VoyagesAfriq From sunrise meetings to sunset socials, #WTMAfrica 2025 delivers unmatched networking & industry insights.

Be in Cape Town from 9-11 April!

https://www.wtm.com/africa/en-gb/

4

Load More