Exhibitors from twenty-one countries have confirmed their participation at this year’s Africa Travel Week which features WTM Africa show and LTM Africa as the world reopens for travel again.
The show is returning after two-year hiatus as a result of the coronavirus pandemic which saw the cancellation of the 2020 event and 2021 edition going virtual.
This year’s event will be hybrid with the virtual show taking place on 04 and 05 April and the live and in-person from 11 to 13 April 2022. As Africa’s only inbound and outbound premier travel and tourism trade show, the event will once again bring together exhibitors and buyers from across the globe to connect, exchange ideas, share news and discuss innovation within the travel and tourism sector.
With tourism activities making a strong return in the first quarter of the year, the Africa Travel Week which is a little over a fortnight from now has seen an impressive list of destinations set to showcase their respective countries’ unique tourism draws once again at the tourism showpiece in the Mother City of Cape Town.
Leading the pack for the big return will be the host country South Africa which will have the Department of Tourism, Provincial Tourism Boards from Cape Town, Limpopo, Kwazulu Natal, Eastern Cape as well as industry heavy weights.
The list of confirmed exhibitors is drawn from Seychelles, Mauritius, Maldives, Lesotho, Ghana, Nigeria, Uganda, Namibia, Botswana, Malawi, Kenya, Madagascar, and Réunion. The rest are Ethiopia, Zambia, Djibouti, Egypt, Zimbabwe, and the United States.
The three-day live event in the Host City of Cape Town is open to all travel trade professionals. Visitors can look forward to attending conference sessions with speakers from around the globe, face-to-face networking, the African Responsible Tourism Awards, press conferences, and more!
In line with this objective, a wide range of topics has been slated for discussion, including a look at new types of tourism, such as culinary tourism, and where, how, and why to travel in 2022 and beyond. Other issues that will be examined include diversity in the industry, with a look at the rise of female rangers in Africa, regenerative tourism practices, and the current and future challenges facing Africa’s industry.
Recognising that some buyers might not be able to attend the live event, the event organisers have introduced a hybrid format for the show. The hybrid event will take place on 04 and 05 April and will only be open to exhibitors who are also attending the physical event one week later.
During the virtual event, exhibitors will be able to connect with buyers from around the world who are not able to attend the live event because of border closures, COVID regulations, or simply a lingering unease to travel. Both one-on-one meetings, as well as virtual speed networking sessions, will be available on the same platform that was successfully used for ATW Virtual 2021. The virtual event is exclusive to exhibitors and buyers only.
Read more on Africa Travel Week here
