Zimbabwe Tourism Sector Recovery Gathers Pace

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The participation of local tourism players in the World Travel Market Africa (WTM) tourism show in Cape Town, South Africa, last week is the start of the sector’s recovery post-Covid-19, the Zimbabwe Tourism Authority (ZTA) has said.

The WTM Africa tourism show was launched in 2004 and attracts over 6 000 travel industry professionals for business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.

Said the ZTA: “(The) participation at the WTM Africa is the beginning of the tourism recovery journey for destination Zimbabwe which has been anchored by the domestic tourism market since the outbreak of the Covid-19 pandemic in 2020.

“Zimbabwe will participate at a number of regional and international tourism shows in key source markets as part of the National Tourism Recovery and Growth Strategy.”

ZTA says participation at international travel shows such as these will go a long way towards building a positive image and confidence for destination of Zimbabwe.

“It also presents Zimbabwe with the opportunity to transform her image, which over the years has not been consistently positive, in the source markets.”

The tourism sector is seen as a low-hanging fruit for Zimbabwe and the Government has introduced a number of incentives to ensure the sector recovers quickly so that it becomes a US$5 billion industry by 2025.

Some of the incentives include the waiver of negative PCR test certificates for returning residents and visitors.

Source: Herald -Zimbabwe

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