South African Tourism (SA Tourism) has announced the appointment of Bronwen Auret as the organisation’s new Chief Quality Assurance Officer, heading up the Tourism Grading Council of South Africa. Bronwen will assume her new role with effect from 1st July 2022.
Bronwen is a seasoned business leader who has held executive and senior management positions in tourism, cinema and advertising. Currently, she is South African Tourism’s General Manager responsible for Brand & Marketing, a position she has held since February 2018, overseeing the organisation’s brand and marketing efforts. Bronwen has in-depth knowledge and experience in innovation strategies, brand management, marketing operations and digital marketing.
South African Tourism’s Acting Chief Executive Officer, Mr. Mzilikazi Khumalo, said he is delighted that a professional of Bronwen’s caliber and expertise is taking up this role.
“As the sector recovers from the COVID-19 pandemic, quality assurance and visitor experience have become even more important for travellers. So I am thrilled to have Bronwen at the helm of the Tourism Grading Council of South Africa and leading our efforts to ensure that visitors experience the best products that destination South Africa has to offer. I am confident that Bronwen will be successful in her new role,” says Khumalo.
In her role as the Chief Quality Assurance Officer, she will be responsible for ensuring that destination South Africa has quality assured graded establishments, promoting capacity building and supporting the development of industry participants as well enhancing the competency and integrity of the grading assessors.
“The pandemic has highlighted how important the tourism sector is for South Africa. We have an opportunity to inspire the tourism value chain and drive the prosperity of our sector through sustainable business, people and service. It is an honour to serve as the Chief Quality Assurance Officer for SA Tourism,” says Auret.
