The chief Executive officer of Professional Marketing Services Ms. Joanne Mwangi-Yelbert has been named as the new Chairperson of the Kenya Tourism Board.
She takes over from Jimi Kariuki whose mandate came to an end earlier this year. Her three-year mandate commenced in July 2022.
Ms. Mwangi-Yelbert has already hit the ground running meeting the management of the board to outline her vision for the organisation. The new Board Chairperson has a vast experience and expertise in marketing communication which is key to the execution of the Board’s destination marketing mandate.
Joanne Mwangi – Yelbert is the Founder and current CEO of Professional Marketing Services Limited, a company that she started about 22 years ago.
The company is the only Kenyan firm to bag three awards at the Kenya Top 100 Medium-sized awards to date – being the number on enterprise, the best in the service sector and with Joanne as the top entrepreneur in 2010.
Joanne is also the founder and chair of the Federation of Women Entrepreneur Associations (FEWA), which aims at capacity building, entrepreneurship and business development training, service delivery, creating rights awareness and mentoring especially of young women entrepreneurs. The organization empowers women who are the backbone of society and this has brought a significant change in the country. Through FEWA, she represents Kenya on the Federation of National Associations of Women in Business in Eastern and Southern Africa (FEMCOM) board.
Joanne has served as Chair of many organizations including; Organization of Women in International Trade (OWIT), Eastern Africa Women Entrepreneur Exchange Network Kenya Chapter (EAWEEXN), Advertising Standards Council and is an accomplished Rotarian among many others.
Due to her exceptional leadership skills and excellent performance at PMS over the years, Joanne has gained a reputation in the local and regional market for providing exceptional service delivery by ensuring that there is mutual trust among employees and clients, resulting in the expansion of the company to cater for greater marketing needs.