Namibia counts gains as AYTIS showcases tourism potential, spurs entrepreneurship among youth

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The government and good people of the Republic of Namibia are counting on huge gains as Africa Youth in Tourism Innovation Summit (AYTIS) 2023 opens in Swakopmund, a coastal city and tourism hub of the country.

This year’s summit, which is the fifth edition of the AYTIS, is riding on the success of the 4th edition, which also held in Namibia.

In his speech at the opening ceremony, Pohamba Shifeta, Minister of Environment, Forestry and Tourism, Namibia noted that the government is throwing its weight behind the summit because tourism has been identified in the country’s Vision 2030 as a pillar of economic growth that contributes directly to poverty alleviation and economic development in rural communities.

According to the minister, the sustained government’s support for the tourism industry is further underpinned in the national development plan four (NDP4) and NDP5 of the Republic of Namibia, amid policies and strategic interventions, which cater to women and youth empowerment in the country.

Pohamba Shifeta, Minister of Environment, Forestry and Tourism, Namibia

“Moreover, it is established to nurture African youth,small enterprises, and introduce accelerator initiatives to pursue opportunities in the ever-growing travel & tourism ecosystem. Young people of Africa therefore, aim to become transformational industry change-makers and immediate future leaders of this important and profitable global travel and tourism sector,” he highlighted.

Toeing the same line with the minister, Zebulun Chicalu, Director of Tourism in the ministry, expressed satisfaction that the summit has created greater awareness of the importance of the tourism economy and its multiplier effects on other industries and how the sector can positively and directly impact livelihoods.

Since it hosted the first Summit last year Exposed, Zebulun noted that Namibian youths have been exposed to employment opportunities within the sector. Some industry stakeholders have also witnessed more networking among youth tourism businesses and better market access.

From a global standpoint, Elcia Grandcourt Director: Africa Department, UNWTO, noted that the UN body is supporting the summit in line with its agenda for Africa; captured under tourism for inclusive growth.

Elcia Grandcourt Director: Africa Department, UNWTO

The strategic framework, according to her, aims to maximize the tourism sector’s contribution to Africa’s sustainable and inclusive development. “This Agenda, which has among other priorities, a key focus on youth and women empowerment, education, investment, and innovation, provides a roadmap to navigate the complexities of the post-pandemic landscape and help to steer our collective efforts towards a sustainable and inclusive recovery,” Grandcourt said.

“Leveraging the Africa Youth in Tourism Innovation Summit and Challenge as an exceptional and unique platform, UNWTO supports the work that ATP is doing to drive innovation, facilitate youth leadership in tourism innovation, urging policy-makers to create conducive environment tourism start-ups and promote innovation in tourism with an emphasis on social sustainability, digital transformation, and youth employability,'” Grandcourt said further.


She encouraged all delegates at the summit to connect, engage, share knowledge, do business and learn from each other. She also noted that it is while connecting and sharing that Africa will find the most disruptive projects that will drive growth and revolutionize youth entrepreneurship and employability while changing the way people travel.

For Sindi Khumalo, a travel buyer from Cape Town, South Africa, the youth-focused summit has offered his business insights into the African tourism supply chain, evolving digital solutions, and innovative ways of doing business, among other gains from the innovations of the participating youths.

Cornelius Ugwu, a Nigerian participant and one of the final 8 contestants that made their final pitch on the first day of the summit urged fellow participants and those who joined virtually to optimize the lessons learned from this year’s summit and seize the huge opportunities in the tourism and digital space.

Earlier in the summit, Kwakye Donkor, CEO, of Africa Tourism Partners and organizers of the summit, expressed his excitement that the summit is ensuing healthy rivalry among African youths in entrepreneurship, particularly in the tourism ecosystem.

He looks forward to a more rewarding summit this year.

Click here to listen to the opening day podcast

Story by Obinna Emelike and Kojo Bentum-Williams

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