Zimbabwe will host the UNWTO Communication, Media and Tourism Training in Africa workshop in November.
This will boost the country’s efforts to host global events.
Winnie Muchanyuka, Chief Executive of Zimbabwe Tourism Authority (ZTA), signed a hosting agreement with UNWTO Secretary General Zurab Pololikashvili during last week’s 66 Commission for Africa Meeting in Mauritius.
The workshop scheduled to take place from 13-15 November in Victoria Falls.
The training session is expected to provide knowledge and skills to effectively engage with local and international media, equip delegates with techniques to develop effective messaging and storytelling strategies among others.
The target audience will include communication specialists, public relations officials of National Tourism Boards and Ministries of Tourism as well as journalists covering the tourism sector.