In a strategic move to invigorate tourism in Namibia, the Namibian Tourism Board (NTB) has set its sights on Eastern Europe. Over the past 5 months, NTB has embarked on an extensive marketing campaign, aimed at boosting its visibility and engaging with the travel industry. The goal is to solidify its existing market presence while simultaneously exploring new avenues to attract adventurous travellers.
Fresh off their successful participation in the Africa Showcase during a U.S. Roadshow, where they effectively promoted Namibia as a must-visit destination, the NTB has now concluded a pivotal engagement with travel agents and specialists in Central and Eastern Europe.
This comprehensive roadshow took the Namibian tourism team to key Eastern European cities, including Warsaw, Poland; Prague, Czech Republic; and Budapest, Hungary. The program encompassed a series of workshops, seminars, and networking sessions.
Charmaine Matheus, Head of Marketing, emphasized the significance of the European market as a longstanding attraction for Namibia. She underscored the importance of maintaining and expanding their presence in this market, especially in light of the changes brought about by the pandemic. These Roadshows serve as a vital platform for the Destination Management Organization (DMO) and key stakeholders to explore opportunities for growth and collaboration in the post-pandemic landscape.
Matheus explained that the roadshow helps identify potential bottlenecks and addresses critical aspects such as airlift and access, which are essential for fostering strong trade relationships. The engagement successfully involved approximately 500 stakeholders in Warsaw, Prague, Bucharest, and Budapest, who actively participated in this important initiative.