In a groundbreaking move set to redefine the landscape of event coverage in Africa, the International Congress, and Convention Association (ICCA) has officially forged an exclusive partnership with VoyagesAfriq, designating the esteemed media outlet as the local media partner for the ICCA African Chapter throughout the entirety of 2024.
This strategic collaboration promises a host of benefits for both parties involved, aiming to elevate the coverage of ICCA events and activities in the region to unprecedented heights.
As part of the agreement, ICCA is set to provide VoyagesAfriq with a dedicated area at the ICCA Congress 2024, facilitating crucial meetings with members and associations. Additionally, VoyagesAfriq will be granted complimentary registration for the prestigious ICCA Congress in Abu Dhabi, an event that promises to be a focal point in the global meetings industry.
In recognition of their pivotal role, VoyagesAfriq will be prominently acknowledged as the Local Media Partner on the Africa Chapter page of the official ICCA website. The partnership further extends to the usage of the ICCA logo by VoyagesAfriq on their various platforms, cementing their association and commitment to the collaboration.
On the flip side, VoyagesAfriq is expected to deliver an array of engaging content, including a dedicated article in their print edition covering select ICCA events and activities throughout 2024. The chosen events include ICCA’s participation at Meetings Africa in March, an exclusive pre-event coverage of the ICCA Congress in Abu Dhabi in June, and insights into ICCA’s Education portfolio and ICCASkills in September.
To add an auditory dimension to their coverage, VoyagesAfriq will host series of podcasts edition featuring interviews with the leadership of ICCA, addressing the regional perspectives on the association meetings market for the upcoming years. The collaboration will also feature a podcast edition directly from the ICCA Congress, providing an immersive experience for the audience.
In a move to keep their community well-informed, VoyagesAfriq will curate and publish four of ICCA’s press releases on their website and newsletter, ensuring a wide dissemination of key information and updates.
This partnership marks a significant step forward in the synergy between global event associations and local media outlets, promising an exciting year of comprehensive coverage, insightful interviews, and unparalleled access to the dynamic world of international congresses and conventions in Africa.
Story by Samuel Obeng Appah
