As a precursor to the ITB Berlin which kicks off today (Tuesday, 5 March 2024) , Botswana Tourism Organization (BTO) last night held a Tourism Sector Briefing session in Berlin to share knowledge and build strategic partnerships with stakeholders in the tourism industry.
Attended by industry experts, international agents and Botswana tourism operators, the sector briefing was aimed at sharing insights on travel and tourism trends across the European market so as to give Botswana operators an idea of the European tourism appetite. Two experts gave presentations on what Botswana tourism currently has on offer while a German-based expert presented on what the European tourists yearn for in their tourism expeditions.
When giving his welcome remarks, Botswana Ambassador to Germany, His Excellency John Thomas Dipowe hailed the sector briefing session as an opportunity for Botswana to share with international strategic partners the tourism offerings Botswana has and unlock the full potential of the country’s tourism sector which is characterised by the abundance of flora and fauna, culture and other mouth-watering natural attractions.
He highlighted that one of Botswana government’s priorities is to attract and promote Foreign Direct Investments (FDI) into the country in the different sectors of our economy and pointed out that tourism is at the top of the list.
Ambassador Dipowe said Botswana’s conservation policies are based on the principle of sustainability of the entire natural ecosystem and in that regard, he thanked the German Government for continuing to support Botswana’s conservation efforts through the KAZA Programme.
