OnShow Solutions, renowned global organisers of roadshows and exhibitions, have been announced as the Africa representative for Messe-Berlin Singapore, a pivotal move in fortifying African presence in the global tourism arena.
Having supported ITB Asia since its inception in 2008, OnShow Solutions will work closely with African tourism boards, private-sector products and tour operators to forge a unified African presence at the forthcoming event scheduled for October.
The company’s newly acquired status as a representative of ITB Asia heralds significant prospects for businesses seeking to expand their footprint beyond Asia. ITB Asia 2024 is slated to grace the iconic Marina Bay Sands, Singapore from Wednesday, 23 October to Friday, 25 October 2024.
For early bird enthusiasts, OnShow is extending special rates for registrations made by 31 March 2024, facilitating the securing of preferred booth packages for ITB Asia 2024 at discounted rates.
Moreover, all booth registrations for ITB Asia are risk-free until 15 May 2024. Exhibitors have the option to either reserve their individual stand booths or secure a spot within the dedicated Africa Pavilion.
Joyce Wang, Executive Director of Messe Berlin Asia Pacific, the organising body behind ITB Asia, MICE Show Asia, and Travel Tech Asia, expressed her anticipation for the upcoming event, stating, “After a resilient year, tourism is poised to return to pre-pandemic levels. The resurgence of outbound travel in Asia propelled growth in 2023. We are thrilled with the momentum leading up to our 17th edition.
“The quality of exhibitors, depth of insights shared, and collaborative opportunities make ITB Asia the premier event for the travel industry in the APAC region. We are confident that ITB Asia 2024 will surpass expectations and continue to be the epitome of business, networking, and innovation.”
Why Exhibit at ITB Asia?
Asia’s Premier Travel Trade Show: With over 13,000 attendees hailing from the MICE, Corporate, and Leisure sectors, ITB Asia stands as the largest travel trade show in Asia.
Exclusive B2B Platform: Featuring 100% pre-scheduled appointments, ITB Asia boasts a history of welcoming over 1,300 exhibitors to its past shows.
Tap into the Asian Outbound Market: More than 60% of buyers originate from the Asia Pacific region, offering an unparalleled opportunity to capture the burgeoning growth of the Asian outbound market.
High Success Rate: With an approximate 1:1 ratio between buyers and exhibitors, ITB Asia reports that 1 in 2 buyers signs a contract with an exhibitor on-site, highlighting the efficacy of the event as a platform for business expansion.
Story by: Samuel Obeng Appah
