MITE 2024: An opportunity to embrace everything tourism at the ‘Warm Heart of Africa’

Share
Tweet
Post
Send

In what is expected to be a celebration of Africa’s vibrant tourism industry, the Malawi International Tourism Expo (MITE) is set to return for its highly anticipated 5th edition, affectionately known as ‘Takulandirani’. From April 25th to 27th, 2024, the Bingu Wa Mutharika International Convention Centre (BICC) in Lilongwe will be abuzz with the sights, sounds and experiences that make Malawi the “Warm Heart of Africa”.

With over 43 buyers, 80 exhibitors, and a whopping 7000+ attendees from more than 14 countries already confirmed, MITE 2024 promises to be a dynamic gathering of tourism professionals, enthusiasts and media representatives from around the globe. This year’s event marks a significant milestone in the resurgence of tourism following the challenges posed by the COVID-19 pandemic.

The expo offers a unique opportunity for visitors and trade visitors alike to engage with industry leaders, discover new products and services, and explore the rich tapestry of Malawi’s tourism offerings. Attendees can expect to meet suppliers, witness industry innovations, attend informative panel sessions led by experts and participate in engaging demonstrations.

One of the highlights of MITE 2024 is the chance for hosted buyers to partake in familiarization tours, providing an immersive experience of Malawi’s diverse landscapes, cultural heritage, and wildlife sanctuaries. These tours offer a firsthand glimpse into the treasures that await travellers seeking authentic African experiences.

Reflecting on the event’s significance in a promotional video Vera Kamtukule, Minister of Tourism shares, ‘this is the gathering of tourism giants across the world but especially from Malawi to showcase what Malawi has to offer.”

The Minister added that they are thrilled to welcome delegates, buyers, exhibitors and media representatives to “come and discover yourself and discover Malawi where there is everything tourism.”

Building on the success of previous editions, MITE 2024 is poised to reignite interest in Malawi as a premier tourism destination while fostering meaningful connections and collaborations within the global tourism community. As Africa fully recovers from the effects of unprecedented challenges like COVID-19, events like MITE serve as beacons of hope for further consolidating the resilience of tourism and celebrating the endurance of stakeholders.

For those eager to explore the wonders of Malawi and connect with like-minded individuals passionate about tourism, the Malawi International Tourism Expo 2024 promises an enriching and unforgettable experience.

The Malawi International Tourism Expo (MITE) is an annual event dedicated to promoting tourism in Malawi and showcasing the country’s diverse attractions, hospitality offerings and investment opportunities. With a focus on sustainable tourism development, MITE aims to foster partnerships, drive innovation and elevate Malawi’s profile on the global tourism stage. MITE 2024 is under the theme, “Everything Tourism.”

By:Samuel Obeng Appah

Share
Tweet
Post
Send

Related Posts

Sponsored

Follow Us

Follow Us on X

#VoyagesAfriq Get ready for #MeetingsAfrica 2025!

From Feb 24-26, the Sandton Convention Centre will host Africa’s business events powerhouse.

Showcase your products, network with global leaders, and drive growth in the industry.

Register now!

https://www.meetingsafrica.co.za

#VoyagesAfriq Originally built in 1840 and last renovated in 1999, the Victoria Market is a historic site that beautifully blends traditional and modern Seychellois life. The temporary venue will offer modern amenities, 🇸🇨

#VoyagesAfriq Maame Efua will now lead the GTA, the primary agency under the Ministry of Tourism, Culture and Creative Arts responsible for tourism promotion, marketing and quality assurance. @AbeikuSantana @thePOE_T @kojofabio @TheMaameEfua

#VoyagesAfriq Marriott International names Johan Cronjé as Regional VP for Sub-Saharan Africa!

With 20+ years of expertise, he’s set to drive growth, innovation & top-tier hospitality across the region.

Big moves for African travel!
Read more:

Load More