Essence of Africa announces new dates for the continent’s Foremost International Buyer Forum


Picture: Amanda Margison, Co-Owner of On Show Solutions

Africa’s newest meetings-driven event uniting serious international buyers and exhibitors from across the continent has announced a change in dates addressing the coinciding dates of Essence of Africa and Magical Kenya Travel Expo (MKTE).

Essence of Africa will now take place from 2-4 December 2024 at the Sarit Centre in Nairobi, Kenya.

The decision to secure new dates in December comes after careful consideration and consultation with the event’s advisory board comprising prominent figures in the African tourism industry, says Nigel Vere Nicoll, President of ATTA. This plays a crucial role in ensuring that the interests of exhibitors and buyers remain at the forefront of the decision-making process, he adds.

“By leveraging the collective expertise and insights of our advisory board members, along with the global reach and experience of On Show Solutions and Experience Africa Events, we are confident that the new dates will provide an optimal platform for meaningful connections and sustainable growth within the African tourism sector,” Vere Nicoll concludes.

As Africa’s International Buyer Forum, Essence of Africa offers a unique platform for pre-qualified buyers to connect with leading African tourism suppliers through curated meetings and up to 36 pre-scheduled appointments.

Essence of Africa has already garnered significant interest from the industry, with early confirmations from leading names such as Abercrombie & Kent Kenya, Amazing Africa, Cheli & Peacock Safaris, Great Plains Conservation, Manya Africa Tours, Safarilink Aviation Ltd, Tourplan, and Victoria Falls Safari Lodge.

This impressive line-up of exhibitors underscores the event’s significance and its potential to drive growth in the African tourism sector.

Exhibitors at Essence of Africa can expect direct access to a targeted audience of international buyers, efficient pre-scheduled appointments, global networking opportunities, educational seminars, and exclusive familiarisation trips. The event’s focus on facilitating meaningful connections and driving sustainable growth sets it apart from other trade shows in the industry.

“We are committed to delivering an exceptional experience for both exhibitors and buyers, and the new December dates reflect this commitment. We are proud to partner with our committed international buyers and tourism suppliers across the continent to bring Essence of Africa to life, and we look forward to welcoming the African tourism community to Nairobi in December 2024,” says Amanda Margison, Co-Owner of On Show Solutions.

For more information about Essence of Africa, including registration details and the latest updates, please visit or contact the event organisers at

About Experience Africa Events

Experience Africa Events by ATTA® is the foremost platform for connecting African suppliers with top international buyers at a variety of shows. Promoting an expansive range of travel products and unique experiences from across Africa, Experience Africa Events hosts B2B events that are not just a meeting ground but a catalyst for forging essential industry connections, making these #ThePlaceToConnect for the African tourism industry.

For more information about Experience Africa Events by ATTA®, please visit

About On Show Solutions

About On Show Solutions: On Show Solutions is a globally recognised organiser of exceptional roadshows and exhibitions, operating on six continents – Africa, Asia, Australia, Europe, Latin America and North America. With a deep understanding of the travel industry and a commitment to delivering impactful results, On Show Solutions connects African tourism companies with the global travel trade through their flagship event Africa Showcase.

For more information about On Show Solutions and Africa Showcase, please visit and


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