The Namibia Tourism Board (NTB) continued its strategic marketing efforts in Europe by participating in the Feria Internacional de Turismo (FITUR) in Madrid, Spain.
As one of the largest and most influential global tourism events, FITUR attracts industry professionals and key players from international markets, including Latin America and beyond.
Marking its second consecutive participation, the NTB, alongside six private sector partners, engaged in high-level discussions with the travel trade and showcased Namibia’s unique tourism offerings during the consumer-focused weekend.
The Namibia Tourism Board delegation featured representatives from Gondwana Lodges, Namibia Wildlife Resorts (NWR),Nature Friend Safaris, The RestDest, Oipuka Kalahari Tailor-Made Tours, and Matiti Tours.
Over 120 buyers and visitors stopped by the Namibia stand to interact with exhibitors and explore potential travel opportunities.
Reflecting on the event’s impact, Charmaine Matheus, Acting CEO of the Namibia Tourism Board, shared her observations with VoyagesAfriq, expressing satisfaction with the continued strong interest in Namibia from both the Spanish travel trade and consumer markets.
Namibia’s presence at FITUR reinforces its commitment to expanding its footprint in the European tourism market while strengthening partnerships with key industry stakeholders.
‘’We’re encouraged by the positive feedback from the market and motivated to continue our efforts. Our private sector partners had productive meetings and promising leads, which we hope will help us expand interest not just in the Spanish market, but also in the broader Latino markets,’’ Charmaine said
According to Charmaine Matheus, Acting CEO of the Namibia Tourism Board (NTB), participating in FITUR is a strategic move aimed at establishing valuable connections with key travel agents from Europe and Latin America, offering them an opportunity to explore Namibia’s diverse tourism experiences.
As part of NTB’s mission in Spain, Ms. Matheus, alongside Efraim Nkoshi, a board member, and Sebulon Chicalu, Director of Tourism & Gaming at Namibia’s Ministry of Forestry, Wildlife, and Tourism, participated in the UN Tourism CEOs Brand Africa brainstorming session held at the organization’s headquarters.
The 45th edition of FITUR, organized by IFEMA MADRID, concluded with remarkable participation and attendance figures, exceeding expectations with an estimated 255,000 visitors.
The first three days alone welcomed 155,000 professionals, marking significant growth for the global event.
Earlier this year, NTB also took part in the Matka Travel Fair in Finland, reinforcing Namibia’s commitment to positioning itself as the top African destination for Northern Europe.
Matka Travel Fair, the largest tourism event in Northern Europe, attracts both travel industry professionals and consumers, offering the latest insights on travel trends and destination highlights.
Through these strategic global engagements, Namibia Tourism Board continues to strengthen its international presence, fostering partnerships that drive sustainable growth in the country’s tourism sector.
