From February 17 to 22, the Moroccan National Tourism Office (MNTO) is leading a strategic roadshow in Beijing and Shanghai, capitalizing on the relaunch of RAM direct flights between Casablanca and Beijing and the newly introduced Shanghai-Casablanca route by China Eastern Airlines.
In partnership with the National Tourism Council (CNT), this initiative brings together key Moroccan tourism stakeholders—DMCs, hotels, and exclusive experiences—to engage with major Chinese travel platforms. As China’s outbound tourism accelerates, Morocco is positioning itself in high-potential segments, including luxury, bespoke travel, and small group experiences.
This initiative builds on the momentum of MNTO’s promotional efforts throughout 2024, including collaborations with major Chinese travel players, participation in ITB China 2024, and targeted campaigns across digital and social media platforms.
With a growing base of affluent travelers and expanded air connectivity, China represents a key market for Morocco’s tourism strategy. This roadshow marks a significant step in strengthening ties and enhancing Morocco’s appeal to Chinese travelers.
