As part of ongoing efforts to reinforce Seychelles’ presence in the Turkish market, Tourism Seychelles engaged in a series of successful sales meetings in early February, following its recent press and trade events in Istanbul.
This initiative aligns with ongoing strategic efforts to diversify Seychelles’ source markets and enhance its appeal among travellers in Turkey.
Tourism Seychelles’ manager for the Turkish market, Mrs. Amia Jovanovic-Desir, accompanied by Mrs Daphnee Bonne, representative of Seychelles Small Hotels & Establishments Association, met with several leading travel operators, including Mara Tours, Turizm Atolyesi, Five and More, and Sacred Seven. These engagements aimed to enhance destination knowledge and increase sales potential in the market.
The meetings served as a strategic platform to engage with key tour operators, both those already promoting Seychelles and those eager to introduce the destination to their offerings. Discussions centred on strengthening partnerships, analysing market trends, and identifying new avenues for collaboration to expand Seychelles’ presence in the Turkish market.
A courtesy visit to Turkish Airlines allowed for discussions on strengthening air connectivity and trade education. The airline expressed its willingness to support destination marketing by sponsoring a FAM trip for seven agents in November, further enhancing agent awareness of Seychelles’ unique offerings. Concerns regarding the airline’s seasonal flight schedule were raised, emphasising the need for continuous connectivity to sustain market demand.
Something along this line. Discussions on potential strategic brand partnerships were held to enhance Seychelles’ visibility in Turkey. A luxury swimwear brand shared plans for a 2025 collection inspired by Seychelles, featuring location-themed designs and supporting ocean conservation efforts. Additionally, an event company proposed hosting a prestigious medical awards ceremony in Seychelles, highlighting opportunities for media exposure, influencer collaborations, and increased visitor arrivals from Turkey.
Reflecting on the meetings, Mrs Amia Jovanovic-Desir highlighted the positive reception from Turkish travel professionals, noting the growing interest in Seychelles as a preferred holiday destination.
“Our engagement in the Turkish market has reaffirmed the strong potential for Seychelles as a sought-after destination. By prioritising trade education, strategic collaborations, and enhanced brand visibility, we are creating new pathways to attract more Turkish travellers. With the enthusiastic support of our partners, we are confident that these initiatives will drive demand and strengthen Seychelles’ presence in this key market.”
With strengthened partnerships and sustained marketing efforts, Seychelles is poised to further expand its footprint in Turkey, solidifying its position as an attractive destination for Turkish travellers.
