Scheduled to take place from June 6 to 8, 2025, in Arusha, Tanzania, KARIBU-KILIFAIR (KKF) is an annual high-level tourism trade show targeting international business networking, destination marketing, and investment promotion within the travel industry.
Organized by KILIFAIR Promotion Ltd., the event brings together exhibitors, hosted buyers, tourism authorities, and media onto one large platform to engage in pre-arranged B2B meetings, panel forums, and promotional showcases. By its programming strategy and geographic location, KKF offers direct access for industry stakeholders to reach commercial opportunities, create market linkages, and deepen regional integration in East Africa’s tourism sector.
Continuing in its quest to bring together East Africa’s role in the global tourism sector, KARIBU-KILIFAIR 2025 returns bigger in size, broader in scope of participating countries, and stronger in focus on value-based engagement. Set to take place in Arusha—a city that is the quintessence of safari gateways and tourism diplomacy in the region—the three-day trade show has evolved into a hallmark exhibition, garnering discerning attention from tourism practitioners, institutional purchasers, and global media.
The fair will occupy more than 40,000 square meters of exhibition space—an addition that demonstrates growing demand and the fair’s growing influence as a catalyst for tourism investment, innovation, and business exchange. With its tried-and-tested stride now underway, the Tanzanian-German joint venture KILIFAIR Promotion Ltd. continues to steer the platform with operational efficiency, local knowledge, and global outreach, making KKF continue to hold its competitive edge and relevance.
Over 500 exhibitors from 15+ countries have been booked, which speaks volumes about the competition and diversity of the showcase. Also booked are 700+ international semi-hosted buyers, including destination management companies (DMCs), tour operators, and travel agents. Their presence is to further attest to KKF’s growing status as a results-oriented marketplace—a marketplace where business leads are converted into partnerships, and brands are afforded meaningful positioning for expansion.
KKF’s design surpasses the conventional forms of exhibition. It is centered on usability, incorporating meticulously scheduled meeting calendars, buyer-scheduling, topic-related panel sessions, showcases of culture, and knowledge-sharing forums as part of the agenda. This kind of setup enables cross-sectoral cooperation among divisions such as wildlife and adventure travel, hospitality, transport, destination presence, and ecotourism.
The 2025 program will maintain its hallmark B2B networking style, but introduce thematic forums focused on African tourism strategic development. Regional tourism integration, product innovation, and technology application in the distribution of tourism will be the focal areas of panel debate, delivering stakeholders data-driven insights and visionary solutions. These forums will likely inform decision-making at policy, investment, and operational levels.
The fair’s growing significance is also corroborated by government ministry support, regional tourist boards, private sector sponsorships, and pan-African associations, which in total have collectively endorsed the value of the fair as a policy-making and commercially focused platform. This cross-institutional endorsement further builds KKF’s profile—not merely as a trade exhibition, but as an Africa tourism story contact point of strategic significance.
With remaining exhibition stands nearly booked, tourism value chain companies are invited to secure their place. Likewise, qualifying international buyers are invited to join the semi-hosted program so as to enjoy fully tailored networking benefits and direct access to East Africa’s increasing product offer.
KARIBU-KILIFAIR is not just an enabler of tourism marketing—it is a marketplace where tourism business is done, strategies are set, and futures are bargained. For working professionals in need of realizable results and consistent market access to East Africa, KKF 2025 offers an unrivaled chance.
