In a move set to redefine the trajectory of Ghana’s tourism sector, the Ghana Tourism Authority (GTA) has officially inaugurated its Public-Private Partnership (PPP) Department, a strategic structure designed to drive collaboration, investment and innovation in the country’s thriving tourism space.
Speaking at the outdooring ceremony at the GTA head office in Accra, Chief Executive Officer Maame Efua Houadjeto described the launch as “a pivotal moment in Ghana’s tourism journey,” emphasising the department’s mandate to create a vibrant platform for co-planning, co-investing, and co-implementing tourism projects.
“This is not merely policy,” she declared. “It is a recognition that Ghana’s tourism industry thrives through shared vision, innovation, and strategic investment.”
The PPP Department is grounded in Section 42 of the Tourism Act 2011 (Act 817), which institutionalises the PPP Forum. According to Houadjeto, the department is poised to streamline stakeholder engagement, foster destination marketing and close gaps in policy alignment, coordination and trust between the public and private sectors.
A major thrust of the new agenda is the promotion of sustainable tourism, with a deliberate focus on green energy and community reinvestment. “We must ensure that our tourism sector not only attracts visitors but reinvests in communities, preserves cultural heritage, and advances ethical tourism practices,” the CEO said.
She also highlighted Ghana’s rise as a cultural powerhouse through “The Black Star Experience” – a year-round celebration of art, fashion, music, food, film and heritage. “This is the vision: Ghana as Africa’s cultural and creative epicentre,” she noted.
Calling on the private sector, Huadjeto stated firmly: “Ghana is ready for business. Whether in accommodation, travel, ecotourism, heritage promotion, or digital tourism solutions, your expertise and investment are vital in shaping policy and driving progress.”
She further urged public sector colleagues to serve not as gatekeepers but as facilitators. “Let’s ensure our regulatory frameworks empower businesses, unlock opportunities and align with global tourism standards.”
Jones Aruna Nelson, formerly Director of Corporate Affairs, is now heading the PPP office. In his address, Nelson described the department’s launch as “a bold step towards harnessing the collective strengths of government and private enterprises to build a thriving tourism industry.”
Nelson reaffirmed the GTA’s commitment to transformational initiatives such as the Black Star Experience and the “Resetting Agenda,” which focuses on reimagining tourism policy for long-term impact.
“To our esteemed local and foreign investors, we extend a sincere invitation,” he said. “Whether through infrastructure development, eco-tourism innovations, or immersive cultural experiences, your investment will not only yield great returns but contribute to an industry that celebrates our identity and economic growth.”
He also underscored the importance of attracting global expertise, strategic resources and financial backing, affirming that “Ghana is poised to elevate its tourism sector to new heights.”
Introduction of new Corporate Affairs Director
The event also witnessed the official introduction of Bright Asempa Tsadidey as the new Director of Corporate Affairs. In his acceptance speech, Tsadidey set a bold tone for his tenure.
“Today marks not just a personal milestone, but a renewed commitment to service, innovation and the advancement of Ghana’s tourism narrative,” he said. “Tourism, to me, is more than movement—it is storytelling. It’s about transforming every visitor into a part of Ghana’s living heritage.”
Tsadidey reiterated his dedication to amplifying the Black Star Experience, strengthening media partnerships, enhancing communications and promoting a unified, dynamic image of Ghana to the world.
“My vision is clear: to position Ghana not just as a leading tourist destination but as a compelling global cultural force,” he said. “To our stakeholders—collaboration is our strength. To the media—your voice is invaluable. And to the public—this is a shared journey.”
Tourism stakeholders, federation heads and members of the media were present at the launch of the the initiative which seen as timely and necessary to unlock the full potential of Ghana’s tourism economy.
Houadjeto in declaring the department officially inaugurated, called it “a beacon of collaboration, innovation and sustainable development.”
The private sector’s support for the new department was underscored by the presence and endorsement of the President of the Ghana Tourism Federation (GHATOF), Charles Adu-Gyamfi. In his message of solidarity, Adu-Gyamfi welcomed the establishment of the PPP Department and affirmed the federation’s commitment to supporting its mission.
“We at GHATOF warmly welcome this initiative and commend the Ghana Tourism Authority for this forward-looking move,” Gyamfi said. “The private sector stands ready to work hand in hand with this new office to drive meaningful progress in Ghana’s tourism sector. This is the kind of collaboration we’ve long advocated for and we are ready to bring our expertise, creativity and resources to the table.”
Adu-Gyamfi emphasized that a strong partnership between the private and public sectors would be instrumental in elevating Ghana’s competitiveness as a tourism destination. “Together, we will enhance our tourism offerings, strengthen our international appeal and create jobs and opportunities for Ghanaians,” he added.
