The Africa MICE ecosystem has adopted the Mombasa MICE Declaration 2026, an industry framework setting out six strategic pillars for advancing the Meetings, Incentives, Conferences and Exhibitions (MICE) industry across Africa. The declaration was adopted at the conclusion of the ninth Africa MICE Summit & Awards, held from 1–2 October 2026 at the Tembo International Convention Centre in Mombasa, Kenya.
Convened by the Africa MICE Hub and its partners, the Summit brought together policymakers, global MICE industry leaders, convention bureaux, destinations, venues, hosted buyers, investors, innovators, sustainability advocates, young professionals and media representatives from more than 20 countries and markets. The gathering provided a platform for policy dialogue, practical learning, youth
mentorship, international showcases and matched networking.
The Mombasa MICE Declaration 2026 provides a shared roadmap for coordinated action and is built around five strategic pillars:
Investment and Infrastructure and intra-africa trade
Destination Competitiveness;
People, Talent and Professionalism;
Innovation, Technology and Sustainability
Global Market Access.
Inter and Intra Africa Collaboration
Speaking during the Summit, the convener of the Africa MICE Summit & Awards, Kezy Mukiri, said:“The Mombasa MICE Declaration 2026 moves our industry from conversation to coordinated action.
Its five pillars reflect the priorities that will determine Africa’s competitiveness in the global MICE economy, from infrastructure and investment to talent, innovation, sustainability and market access.
The Declaration gives the ecosystem a shared direction and a basis for partnerships that can deliver measurable progress.”
The Summit also announced two strategic partnership between the Africa MICE Summit and the International Congress and Convention Association (ICCA), and between the Africa MICE Summit and Incentives, Business Travel and Meetings (IBTM) Americas ICCA officially becomes the Knowledge Partner of the Africa MICE Summit, strengthening access to industry insights, expertise and learning opportunities for Africa’s business events community.
Our collaboration dialogue with IBTM Americas will focus on connecting Africa’s MICE ecosystem with buyers and industry networks across the Americas, creating opportunities for destination visibility, knowledge exchange and business development.
The Africa MICE Summit & Awards 2026 has demonstrated the value of bringing the MICE ecosystem together around a common agenda. The Mombasa MICE Declaration 2026 and the signed partnerships collectively mark an important step towards a more connected, competitive, sustainable and globally engaged African MICE industry.
