With Small, Medium, and micro-scale enterprises being the worst affected segments of the tourism value chain during the covid-19 pandemic, there has not been a better opportunity yet for small enterprises to sharpen and be empowered to withstand any unforeseen eventuality than the one going to be offered at the maiden Africa Tourism Summit scheduled for next week in South Africa. (19-21 September 2021)
The maiden Tourism summit opens on 19th September with an SMME Workshop that will focus on best practices, collaboration for transformation, changing perceptions of small businesses.
One of the areas of cardinal emphasis is supporting SMMEs to adapt to the new environment to grow their business. The hybrid event has assembled some of the best brains around the continent to look for prognosis for the African challenge.
Africaβs Tourism SMMEs will be offered the platform to interact both physically and virtually with both source market players and the value chain to help reposition Africa to the rest of the world.
Themed on the βAfrica is ready for business” mantra, the Tourism Summit will rally the continent to make a push for Intra -African travel as a sustained way of building back better.
The topics have been selected to have a strong focus on repositioning Africa, changing the narrative around continental perceptions & reemphasising Africaβs potential to the rest of the world. Taken together, all these topics have one message – that Africa is ready for business.
About Africaβs Travel and Tourism Summit
Africaβs Travel and Tourism Summit will take place from 19thΒ to 21stΒ September 2021. It will be the African travel tradeβs first hybrid conference, whereby tourism stakeholders can access events physically and online. And in an unprecedented move by South African Tourism, the Summit will be held in five venues across Africa, including Johannesburg and Durban.
The eventβs focus will then focus on the industryβs macro-level issues such as how tourism can build a resilient post-Covid-19 business events Industry, how it can create a growth path for the recovery of airlines and how the hospitality industry navigates the regulatory environment in creating sustainable investment opportunities in Africa. Register for Africaβs Travel and Tourism Summit atΒ www.africatourismsummit.comΒ .
