In a highly anticipated event for the travel industry, Africa Showcase is set to captivate Australian travellers and the tourism trade once again. Following the successful roadshow in October 2022, this year’s event promises even greater enthusiasm and participation, reaffirming Africa’s position as a bucket-list destination for adventure-seeking Australians.
With the Australian market building back strongly and pent-up demand for travel on the rise, Africa’s vast open spaces and uncrowded landscapes have become an irresistible allure. Australian travellers, known for their penchant for unique and luxury experiences, are eagerly awaiting the opportunity to return to Africa and embark on memorable safaris.
Africa Showcase, recognising the potential of the Australian market, has chosen to return to the continent’s preferred time of year, July, which historically yields favourable business results and aligns better with the travel calendar. The roadshow will span from the 23rd to the 28th of July, 2023 and will feature live meeting sessions with wholesalers and Africa specialists, as well as trade presentations to travel agents en masse.
Building on the success of the Africa Showcase Australia 2022, the focus for this year’s event remains on re-building tourism to Africa and ensuring a solid season for 2023 and beyond. The theme of the roadshow revolves around celebrating the resilience of the industry, acknowledging the challenges faced and overcome.
Attendees can expect an inspiring line-up of carefully curated companies showcasing Southern and East Africa, featuring all the major wholesalers in each city and attracting Africa specialists eager to hear the latest updates and special offers. Last year’s showcase facilitated connections with 200 travel trade contacts in just one week, injecting new energy and opportunities into the source market. The 2023 event is anticipated to generate even more significant interest and participation from the tourism trade.
Africa Showcase 2023 will once again provide a platform for Australian travellers to explore the wonders of Africa, from the majestic wildlife to breathtaking landscapes and diverse cultures. As the travel industry rebounds, this event offers a unique opportunity to forge partnerships, strengthen connections, and open doors to unparalleled experiences in Africa.
Don’t miss out on this extraordinary event. Join Africa Showcase in Brisbane, Sydney, or Melbourne and be part of the excitement as Africa invites Australian travellers to embark on unforgettable journeys.For more information and registration details, please visit the official Africa Showcase website.
