The Moroccan National Tourism Office (MNTO) has unveiled the first direct flight between Reykjavik and Marrakech, operated by Play Airlines, marking a major milestone in expanding Morocco’s global connectivity.
The new route, effective from today, strengthens links between Morocco and both Scandinavian markets and North America through Reykjavik’s strategic hub.
This development aligns with MNTO’s strategy to diversify markets and improve accessibility. The new connection is expected to attract a broader range of visitors, reinforcing Morocco’s growing reputation as a premier global tourism destination.
Moreover, air capacity from Scandinavia has doubled for the winter 2024 season, thanks to MNTO’s historic partnerships with major airlines in Northern Europe. These collaborations reflect the tourism office’s commitment to increasing Morocco’s appeal in new markets.
Earlier in 2024, MNTO launched the Light Tour, an initiative that engaged over 150 Scandinavian travel operators to promote Morocco as a top destination. This campaign significantly boosted the country’s visibility and paved the way for enhanced tourism ties with the region.
