During this year’s FITUR International Tourism Fair in Madrid, Malawi’s Minister of Tourism, Vera Kamtukule, met with UN Tourism Secretary General Zurab Pololikashvili to discuss strengthening cooperation between Malawi and the UN Tourism Agency
“As a member of the global tourism body, it was essential that I meet with the SG to convey my heartfelt gratitude on the unwavering support his organization has provided to Malawi in its quest to grow tourism” Kamtukule said.
The Minister touted Malawi as a unique country with an unrivaled combination of tourism products. Adding that, “But without properly curated communications and branding strategy, it will be hard to get the world to notice this gem. Therefore the partnership between UN Tourism and Malawi tourism in this regard is not only strategic but also lubricates our efforts to expose Malawi to the world”
On his part, the Secretary General, Pololikashvili said he was happy to receive the minister.
He lauded the Malawi Government for making tourism part of their ATM (Agriculture, Tourism and Mining) strategy.
Malawi, has maintained excellent relations with the organisation since they joined as one of the founding members in 1975.
