The Ghana Tourism Authority (GTA) has taken a significant step towards strengthening tourism in the Greater Accra Region with a high-level courtesy call on the Ga Mantse, Nii Tackie Teiko Tsuru II.
The visit, which took place today at the Ga Mantse Palace, marked the first official engagement between the traditional leadership and the Authority’s new CEO, Mrs Maame Efua Houadjeto. The meeting signalled a renewed commitment by the GTA to collaborate closely with traditional rulers to unlock the tourism potential of the Ga State and Greater Accra at large.
Describing traditional leaders as “landlords” and key custodians of Ghana’s cultural heritage, Mrs Houadjeto emphasised the importance of grounding tourism promotion in local partnerships. “Greater Accra is home to several key tourist sites—forts, castles, the Jamestown Lighthouse area, and even the monkey sanctuary. These are not just national treasures but also important cultural landmarks that require local collaboration for effective promotion,” she stated.
The visit also spotlighted the President’s flagship initiative, the Black Star Experience, which aims to showcase Ghana—particularly Greater Accra—as a vibrant hub for heritage, history, and immersive cultural experiences. As part of this initiative, the GTA is working to revitalise key attractions and festivals to appeal to both domestic and international travellers.
High on the agenda was the upcoming Homowo Festival, a cultural highlight of the Ga people. The Ga Mantse and the GTA leadership discussed ways to raise the festival’s profile and enhance its appeal to tourists. Mrs Houadjeto assured the traditional council of GTA’s full backing in transforming Homowo into a marquee event on Ghana’s cultural tourism calendar. “Our goal is to work hand-in-hand with the Ga State to ensure this year’s Homowo is not only grand but also strategically positioned to attract both local and international tourists,” she said.
Infrastructure and local engagement, particularly in Jamestown, also came under discussion. The CEO acknowledged existing challenges, including a lapse in the management of the tourist centre at the Jamestown Lighthouse. Since the passing of its original manager, local youth have stepped in informally to conduct tours. While commending their enthusiasm, she noted the need for structured support. “We’ve visited the site and identified the need for reorientation and training. We want to help the youth understand the importance of proper tourism management and equip them with the knowledge to enhance the visitor experience,” she explained.
Plans are underway to provide training, revive the site’s management, and support community-led efforts to clean and beautify the area—bringing it up to international visitor standards.
Ghana to host FESTAG
The delegation also discussed Ghana’s preparations to host the African Union-endorsed Festival of African Arts and Culture (FESTAG). This continental celebration of Africa’s heritage, fashion, cuisine, and traditions will provide Ghana with a global platform to showcase its cultural richness.
“FESTAG offers Ghana a unique opportunity to showcase our rich cultural heritage on a continental stage and attract greater international recognition,” said Mrs Houadjeto.
The visit concluded with firm assurances from both sides to foster continuous collaboration. The GTA’s engagement with the Ga Mantse underscores its broader strategy to harness the power of culture, tradition and community partnerships to position Greater Accra as a premier destination within the Black Star Experience and beyond.
