The Tour Operators Union of Ghana (TOUGHA) has returned to Ghana with renewed momentum and promising partnerships following a successful participation in the 5th Cameroon International Tourism Fair 2026 held in the vibrant coastal city of Limbe.
The three-day international tourism showcase, held from 19th to 21st March, brought together over 40 global delegates alongside a strong presence of local exhibitors. The event featured a rich mix of exhibitions, high-level seminars, cultural displays and strategic networking sessions, all aimed at strengthening tourism collaboration across Africa and beyond.
TOUGHA’s delegation, led by its President, Yvonne Donkor, played an active role throughout the fair, engaging industry players and destination management companies (DMCs) to position Ghana as a prime destination within the African tourism market.
Speaking in an interview, Yvonne described the experience as both impactful and rewarding:
“We’re here at the 5th Cameroon International Tourism Fair and it has been very successful and impactful. The reason why Tour Operators Union of Ghana attended is to also network with other regions which participated in this fair and also draw the markets to Ghana, especially within the Central African region.
Mostly they don’t travel down to the west, so it was an opportunity for us to collaborate with them, for us to partner, for us to network, to be able to draw more leads to Ghana, which we have done. The networking was very good.”
Beyond the main exhibition, TOUGHA participated in carefully curated post-tour activities designed to showcase Cameroon’s tourism potential. The delegation explored key destinations including Buea, the historic Bimbia Slave Village, the breathtaking Ekom-Nkam Waterfall, the scenic Lobe Waterfall and the bustling commercial hub of Douala.
According to Yvonne, these experiences were not only enriching but strategic:
“We also sampled the products that Cameroon has to be able to promote intra-African tourism and indeed they have such amazing products, and we are going back to put it together to be able to have various African countries to market to the diaspora who are already clients.”
She further emphasised that TOUGHA’s participation was deliberate and forward-looking, aimed at building long-term partnerships that extend beyond Ghana.
“Tour Operators Union of Ghana has not regretted participating in this fair at all because we were very intentional about it with the DMCs we met here and then other DMCs from other countries—leads all the way to Ghana and then also to the entire world.”
TOUGHA’s presence at CITF 2026 she maintained, underscores the Union’s growing commitment to intra-African tourism collaboration and diaspora engagement. With new alliances forged and fresh destination insights gained, the Union is poised to translate these connections into tangible tourism flows—positioning Ghana not just as a destination, but as a central hub in Africa’s evolving tourism landscape.
