South African Tourism has moved to reassure African and international travellers following reports of cancelled bookings linked to recent protests and isolated incidents targeting foreign nationals in parts of the country.
In a statement issued on 28 May 2026, the national tourism authority said it is closely monitoring developments and working with government and tourism industry partners to protect traveller confidence and safeguard South Africa’s reputation as a leading destination.
The organisation condemned all acts of intimidation, violence, discrimination and unlawful conduct directed at foreign nationals, describing them as unacceptable and inconsistent with the country’s constitutional values.
“These actions are unacceptable, do not reflect the values of our democracy, and stand in direct opposition to the spirit of Ubuntu that defines South Africa and its people,” the statement said.
South African Tourism noted that while immigration-related concerns remain legitimate public policy issues, they must be addressed through lawful and institutional processes rather than vigilante action. It stressed that the recent incidents represent the actions of a minority and should not be seen as reflective of broader public sentiment or government policy.
“The recent criminal behaviour witnessed in certain communities is the act of a minority and does not represent the views of the overwhelming majority of South Africans,” the organisation stated.
The reassurance comes at a time when African travel continues to play a critical role in South Africa’s tourism performance. Africa remains the country’s largest source market, accounting for a significant share of arrivals across leisure, business, and visiting friends and relatives (VFR) travel segments.
Industry data show that African travellers have historically contributed more than two-thirds of South Africa’s total international arrivals, supporting airlines, hotels, tour operators and the broader hospitality value chain.
South African Tourism said it values the contribution of African travellers and remains committed to strengthening regional tourism partnerships and people-to-people relations across the continent.
“We value the contribution that African travellers make to our tourism sector and broader economy, and we remain dedicated to strengthening regional tourism and partnerships,” the statement added.
The organisation further assured travellers that South Africa remains open, safe and welcoming, with law enforcement agencies actively monitoring the situation and government continuing engagement efforts aimed at promoting stability and social cohesion.
South Africa is one of Africa’s leading destinations for leisure tourism, business travel and meetings and events, hosting a significant share of the continent’s major conferences and exhibitions each year.
South African Tourism concluded by reaffirming its commitment to working closely with government institutions, private sector stakeholders and continental partners to protect the integrity of the tourism sector and maintain confidence among travellers, investors and industry partners.
“South Africa remains committed to being a safe, welcoming and accessible destination for travellers from across Africa and the world,” the organisation said.
