FITUR is an event organized by IFEMA MADRID spanning five days and welcomes both trade visitors from the tourism industry interested in the latest industry trends, and the general public who come for first-hand information about the destinations on show.
Skift Megatrends is widely regarded as the annual compass for the global travel industry, shaping strategies for airlines, hotel groups, tourism boards, investors, technology companies, and policymakers. The 2026 edition analyses the forces that will define travel behaviour, market performance, and investment flows in the year ahead.