A role exists for a Chief Convention Bureau Officer. The successful incumbent will be Key advocate for the brand: South Africa (as a business events destination); to develop business-relating, and events strategies to create and drive business-related travel/tourism opportunities locally and abroad, and maximise the brand (SA) execution in support of the strategies.
This role also entails monitoring and managing the alignment of the various strategies to the various MICE channels within each of the key markets.
*MICE – Meetings, Incentives, Conventions, Exhibitions
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