Essence of Africa Champions Community Partnerships as the future of Tourism
The vibrant city of Nairobi, Kenya’s bustling capital, is hosting the maiden Essence of Africa, an innovative private sector-led initiative aimed at connecting international buyers with African tourism suppliers. The […]
Powering a Visa-Free Africa: The Future of Seamless Travel on the Continent
Recent news that Nigeria will introduce $170 surcharge fees for biometric capture during the Visa process will no doubt frustrate proponents of the “visa-free Africa” concept. The African Union’s longstanding […]
Africa’s Dynamic Presence Takes Centre Stage at WTM London 2024
The much-anticipated World Travel Market (WTM) London 2024 opened with the global travel industry gathering to explore opportunities and showcase destinations. Among the standout participants were countries from Africa, captivating […]
How to grow a strong destination brand in 7 Steps
When you think of a country or city that has a strong destination brand who comes to mind – Marrakesh? Paris? New York? – all three continue to draw crowds […]
Unveiling the Smiles: Embark on a Bike Adventure in The Gambia
In the heart of the appealing “The Smiling Coast of Africa” lies a thrilling adventure waiting to be embraced—a bike tour that promises to put you through nature traits. Welcome […]
International Tourism to Reach Pre-Pandemic Levels in 2024
Following a strong 2023, international tourism is well on track to return to pre-pandemic levels in 2024. According to the first UNWTO World Tourism Barometer of the year, international tourism […]
WTM Global Report: Domestic tourism leading Africa’s post-pandemic recovery
Major destinations and source markets across Africa are expected to end 2023 ahead of pre-pandemic values in terms of value, with domestic tourism performing strongly, reveals new research published today. […]
The role of the AfCFTA Agreement in Africa’s Tourism drive
The African Continental Free Trade Area (AfCFTA) Agreement, as one of the flagship projects of the African Union’s Agenda 2063: “the Africa We Want”, entered into force on 30 May […]
WTM London 2023: Your guide to Africa’s participation
It is the time of the year where major players in the world of travel and tourism meet in London to showcase and pitch for the industry’s biggest deals 6-8 […]
