German-Speaking market emerges as strategic growth frontier for Africa’s tourism, say Africa Showcase partners

With just days to the staging of Africa Showcase Mitteleuropa 2025 from 16–18 September, event partners Paddington Tucker and Ingo Jacob have underscored the growing importance of the German-speaking market […]
Africa Showcase MittelEuropa Returns: Unlocking the German-Speaking Travel Market

The Africa Showcase MittelEuropa Roadshow is set to make its return from September 16–18, 2025, with events scheduled in Switzerland and Germany. This premier B2B platform offers a unique opportunity for African tourism […]
Africa Showcase Australia 2025 connects Africa’s Tourism with a growing Aussie market

On Show Solutions has concluded the 2025 edition of Africa Showcase Australia, completing a four-city roadshow aimed at deepening commercial ties between African tourism suppliers and the Australian travel trade. The […]
From Roadshows to Global Impact: The Africa Showcase Success Story

For nearly two decades, Africa Showcase has been at the forefront of transforming how African tourism suppliers engage with the world. Founded by Jacqui Reynolds and Amanda Margison under On […]
Africa Showcase CEE: How African Tourism DMCs are Tapping into Europe’s Emerging Source Market

The recently concluded Africa Showcase CEE Roadshow has underscored the vast, untapped potential of Central and Eastern Europe (CEE) as a strategic source market for African tourism. Held from February […]
Expanding Africa’s Tourism Reach: Africa Showcase Heads to Central Eastern Europe

Africa Showcase is set to return to Central Eastern Europe (CEE) from February 24 to 28, 2025, with a strategic roadshow spanning Prague, Warsaw, and Bucharest. This initiative seeks to […]
Africa’s Moment in Southern Europe: Unlocking the Spanish Market for Tourism Growth

At the ongoing Africa Showcase Southern Europe, the energy is electric . The event, which kicked off in Madrid, is the start of a strategic push to solidify Africa’s position […]
Africa Showcase Southern Europe roadshow kicks off in Madrid

The Africa Showcase Southern Europe begins on Monday, February 3, 2025, in Madrid, marking the start of a strategic initiative to connect African tourism businesses with key European markets. Organized […]
Africa Showcase Commences in Southern Europe, Connecting African Tourism with Key European Markets

The Africa Showcase returns in 2025, offering unparalleled opportunities for tourism providers to connect with key markets across the globe. Organized by On show Solutions, a global leader in hosting […]