Africa Showcase Southern Europe to spotlight new growth markets in Portugal, France & Italy
Africa’s tourism industry is sharpening its focus on Southern Europe as the Africa Showcase Southern Europe prepares to make strategic stops in Portugal, France and Italy, positioning the continent to […]
Africa Showcase expands 2026 Roadshows following a Successful 2025
Africa Showcase has expanded its global roadshow schedule for 2026 in response to the growing demand from both African suppliers and international buyers. Africa Showcase is the continent’s premium platform […]
Atlanta Kicks Off Africa Showcase North America Roadshow
ATLANTA — The Africa Showcase returned to Atlanta this week for the first time in several years, drawing enthusiastic support from travel industry professionals as it launched the North America […]
Beyond Luxury Safaris: Unlocking North America’s Overlooked Mid-Range African Travel Market
The North American market holds transformative potential for African tourism, yet significant opportunities remain largely untapped due to strategic gaps in marketing, distribution, and visitor facilitation. This was the consensus […]
German-Speaking market emerges as strategic growth frontier for Africa’s tourism, say Africa Showcase partners
With just days to the staging of Africa Showcase Mitteleuropa 2025 from 16–18 September, event partners Paddington Tucker and Ingo Jacob have underscored the growing importance of the German-speaking market […]
Africa Showcase MittelEuropa Returns: Unlocking the German-Speaking Travel Market
The Africa Showcase MittelEuropa Roadshow is set to make its return from September 16–18, 2025, with events scheduled in Switzerland and Germany. This premier B2B platform offers a unique opportunity for African tourism […]
Africa Showcase Australia 2025 connects Africa’s Tourism with a growing Aussie market
On Show Solutions has concluded the 2025 edition of Africa Showcase Australia, completing a four-city roadshow aimed at deepening commercial ties between African tourism suppliers and the Australian travel trade. The […]
From Roadshows to Global Impact: The Africa Showcase Success Story
For nearly two decades, Africa Showcase has been at the forefront of transforming how African tourism suppliers engage with the world. Founded by Jacqui Reynolds and Amanda Margison under On […]
Africa Showcase CEE: How African Tourism DMCs are Tapping into Europe’s Emerging Source Market
The recently concluded Africa Showcase CEE Roadshow has underscored the vast, untapped potential of Central and Eastern Europe (CEE) as a strategic source market for African tourism. Held from February […]