Atlanta Kicks Off Africa Showcase North America Roadshow
ATLANTA — The Africa Showcase returned to Atlanta this week for the first time in several years, drawing enthusiastic support from travel industry professionals as it launched the North America […]
Beyond Luxury Safaris: Unlocking North America’s Overlooked Mid-Range African Travel Market
The North American market holds transformative potential for African tourism, yet significant opportunities remain largely untapped due to strategic gaps in marketing, distribution, and visitor facilitation. This was the consensus […]
German-Speaking market emerges as strategic growth frontier for Africa’s tourism, say Africa Showcase partners
With just days to the staging of Africa Showcase Mitteleuropa 2025 from 16–18 September, event partners Paddington Tucker and Ingo Jacob have underscored the growing importance of the German-speaking market […]
Africa Showcase MittelEuropa Returns: Unlocking the German-Speaking Travel Market
The Africa Showcase MittelEuropa Roadshow is set to make its return from September 16–18, 2025, with events scheduled in Switzerland and Germany. This premier B2B platform offers a unique opportunity for African tourism […]
Africa Showcase Australia 2025 connects Africa’s Tourism with a growing Aussie market
On Show Solutions has concluded the 2025 edition of Africa Showcase Australia, completing a four-city roadshow aimed at deepening commercial ties between African tourism suppliers and the Australian travel trade. The […]
From Roadshows to Global Impact: The Africa Showcase Success Story
For nearly two decades, Africa Showcase has been at the forefront of transforming how African tourism suppliers engage with the world. Founded by Jacqui Reynolds and Amanda Margison under On […]
Africa Showcase CEE: How African Tourism DMCs are Tapping into Europe’s Emerging Source Market
The recently concluded Africa Showcase CEE Roadshow has underscored the vast, untapped potential of Central and Eastern Europe (CEE) as a strategic source market for African tourism. Held from February […]
Expanding Africa’s Tourism Reach: Africa Showcase Heads to Central Eastern Europe
Africa Showcase is set to return to Central Eastern Europe (CEE) from February 24 to 28, 2025, with a strategic roadshow spanning Prague, Warsaw, and Bucharest. This initiative seeks to […]
Africa’s Moment in Southern Europe: Unlocking the Spanish Market for Tourism Growth
At the ongoing Africa Showcase Southern Europe, the energy is electric . The event, which kicked off in Madrid, is the start of a strategic push to solidify Africa’s position […]