How to grow a strong destination brand in 7 Steps
When you think of a country or city that has a strong destination brand who comes to mind – Marrakesh? Paris? New York? – all three continue to draw crowds […]
“Brand Africa” to take centre stage as UN Tourism unlocks region’s potential
UN Tourism will bring together sector leaders to emphasise the importance of collaboration to unlock investment and growth potential across the region and to amplify the voice of “Brand Africa”. […]
Zambia to host 67th UN Tourism CAF Meetings & 2nd Brand Africa Confab in July
The city of Livingstone in Zambia will host the 67th Meeting of the UN Tourism Regional Commission for Africa (CAF) and the 2nd UN Tourism Regional Conference on Brand Africa […]
BrandAfrica confab adopts ‘Windhoek Pledge’ to change Perceptions
Windhoek, Namibia on 15th June 2021 We, Ministers of Member States of the World Tourism Organization (UNWTO), Representatives of the African Union Commission (AUC), and African Union Development Agency (AUDA-NEPAD), […]
UNWTO to outdoor Brand Africa Toolkit
The United Nations World Tourism Organisation (UNWTO) will later this year, launch a Brand Africa Toolkit. Addressing delegates at the just ended Brand Africa Conference in Namibia, Secretary-General, Zurab Pololikashvili […]
UNWTO launches Inspiring Africa – Branding Challenge to help promote the continent post Covid-19
The World Tourism Organization (UNWTO) has today launched a Brand Africa challenged dubbed ‘’ Inspiring Africa-Branding Challenge’’ to help market the African continent as a preferred tourist destination. The initiative […]
