Ghana unveils tourism growth strategy, targeting visa reforms, new markets and increased visitor arrivals

Ghana has reaffirmed its position as one of Africa’s most promising tourism destinations after making a strong impression at the 60th anniversary edition of the ITB Berlin, held from 3–5 […]
Botswana showcases premium tourism and cultural richness at ITB Berlin 2026

ITB Berlin witnessed a vibrant celebration of Botswana’s tourism potential as the southern African nation made an impressive appearance at the global travel trade show held from 3–5 March 2026 […]
South Africa builds on strong tourism momentum at ITB Berlin 2026

South Africa was firmly on the ground at ITB Berlin 2026, which took place from 3 to 5 March, building on strong tourism growth and renewed global confidence in the […]
Botswana Wins Big at PATWA International Travel Awards at ITB Berlin

Botswana has earned prestigious international recognition at the PATWA International Travel Awards held on the margins of ITB Berlin, one of the world’s leading travel trade exhibitions. The Republic of Botswana […]
ITB Berlin 2026: 60 years as international platform for tourism, markets, and innovation

Photo credit: Messe Berlin GmbH On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From […]
Ghana prepares to showcase tourism offerings at ITB Berlin 2026

Global tourism stakeholders will once again turn their attention to Berlin, Germany, where the 60th edition of the world’s leading travel trade exhibition ITB Berlin will convene at Messe Berlin. Established in […]
ITB Berlin 2026: Host Country Angola opens anniversary edition with spectacular show

The anniversary edition of ITB Berlin from 3 to 5 March 2026 will open on 2 March with an opening gala featuring this year’s Host Country, Angola. Official speeches, cultural […]
South Africa Rides Tourism Boom into ITB Berlin 2026

South Africa is experiencing strong tourism growth and renewed global confidence as the country prepares to attend ITB Berlin 2026 from 3 to 5 March. Building on a record-breaking 10.5 million […]
ITB Berlin 2026 Celebrates 60th Anniversary; Opening Press Conference and Key Press Events Announced

At the opening press conference on 2 March 2026 at the CityCube Berlin, the focus will be on current trends, markets and strategies. The day’s events include a new exclusive […]