Empowering Voices, Shaping Narratives: A Transformative Journey Through Sierra Leone’s Tourism Storytelling Renaissance
There are journeys you embark on, and there are journeys that stay with you long after you’ve left. For me, and for the journalists who gathered in Sierra Leone this February, […]
Sierra Leone’s Nabeela Tunis leads new wave of African tourism leadership in Global Place Branding honours
Sierra Leone’s Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, has emerged as a leading African voice in global place branding after being named among the 2026 cohort of […]
Women Journalists trained to elevate Sierra Leone’s Tourism Storytelling
In a move aimed at reshaping the narrative of Sierra Leone’s tourism sector, the Women in Tourism Leadership Africa Committee (WiTLAC), in partnership with the Ministry of Tourism and Cultural […]
Rainbow City, Freetown: A New Creative Urban Initiative Emerging from Community Vision
In Freetown, a new approach to embedding culture within public spaces is taking shape through Rainbow City, a community-led creative initiative designed to integrate artistic expression into the urban environment. Introducing […]
UN Tourism Secretary-General Shaikha Alnuwais Meets President Julius Maada Bio, Commits to Support Sierra Leone’s Tourism Sector
Shaikha Alnuwais, new Secretary-General of UN Tourism and first woman to assume the role, held a productive meeting with His Excellency President Julius Maada Bio on the sidelines of the […]
Sierra Leone Gears up for 2026 Budapest–Bamako–Freetown Challenge
Sierra Leone is positioning itself on the global adventure tourism map as it prepares to host the finish line of the 2026 Budapest–Bamako–Freetown Challenge in the capital, Freetown. Led by […]
Sierra Leone declares 2026 the ‘Year of Culture and Creativity’ after landmark ecotourism drive
Sierra Leone has officially declared 2026 as the Year of Culture and Creativity, building on the momentum of its 2025 Year of Ecotourism and signalling a renewed national focus on […]
One Nation Reggae Festival :Sierra Leone prepares for a Celebration of Roots and Rhythm
The Ministry of Tourism and Cultural Affairs has officially unveiled the logo for the One Nation Reggae Festival, confirming the government’s readiness to stage the weeklong celebration of music, culture […]
Minister of Tourism Launches Sierra Leone’s Creative Economy Diagnostic Report
In complementing the Ministry of Tourism’s ongoing efforts to rebrand the creative sector and nurture talents to become job creators, innovators, and cultural ambassadors of Sierra Leone, Creative Hub Africa, […]