South African Tourism names Darryl Erasmus as new COO

South African Tourism (SA Tourism) has announced the appointment of Darryl Erasmus as the organisation’s new Chief Operations Officer with effect 07 January 2025. As Chief Operations Officer, Darryl will […]
Patricia de Lille retained as Tourism Minister in new SA Gov’t Appointments

President Cyril Ramaphosa has reappointed Patricia de Lille as South Africa’s Minister, affirming the government’s confidence in her to steer the sector as it makes gains in post-pandemic. Following the […]
South Africa: 2024 Meetings Africa launch unleashes excitement

The eagerly-awaited Meetings Africa 2024 trade show is set to inject a surge of energy into the business events sector on the African continent while significantly boosting South Africa’s economy. […]
SA Tourism invites Dutch travellers to LIVE SOUTH AFRICA at Vakantiebeurs Travel Fair

As the new year unfolds, South African Tourism’s North Europe Hub kicks off the year with a burst of energy while showcasing at the Vakantiebeurs trade and consumer show in […]
Africa leads SA’s Tourism growth path

Statistics South Africa’s recent official release of international arrival figures for January to November 2023, once again shows the South African tourism sector’s rising momentum. International tourist arrivals from January […]
Unlocking the Treasure of Domestic Tourism: A Call to Action for Local Municipalities

Embracing the ‘Shot Left’ Philosophy for Sustainable Growth The Heartbeat of Domestic Tourism As South Africans, we are custodians of a land rich in diversity, culture, and natural beauty. Our […]
Sports is a big boost to South Africa’s tourism, people and economy, says Thandiwe Mahbilela

With the many and sustained positive impacts of sports on South Africa, the Rainbow Country is set to further build on the gains for more development, especially sports tourism. Speaking […]
A Triumph Beyond the Field – South Africa’s Path to Sports Tourism Excellence

Picture Credit:GettyImages In sports, victories often extend beyond stadiums, igniting unparalleled passion and national pride. Following the Springboks’ recent historic triumph at the 2023 Rugby World Cup in France, South […]
South Africa’s Business Events Showcased at IBTM World 2023 in Barcelona

— For any destination to stay ahead in a rapidly evolving global industry, it is essential to enhance brand awareness. This is why South Africa’s business events sector participated in […]