Sports is a big boost to South Africa’s tourism, people and economy, says Thandiwe Mahbilela

With the many and sustained positive impacts of sports on South Africa, the Rainbow Country is set to further build on the gains for more development, especially sports tourism. Speaking […]
A Triumph Beyond the Field – South Africa’s Path to Sports Tourism Excellence

Picture Credit:GettyImages In sports, victories often extend beyond stadiums, igniting unparalleled passion and national pride. Following the Springboks’ recent historic triumph at the 2023 Rugby World Cup in France, South […]
South Africa’s Business Events Showcased at IBTM World 2023 in Barcelona

— For any destination to stay ahead in a rapidly evolving global industry, it is essential to enhance brand awareness. This is why South Africa’s business events sector participated in […]
Springbok Captain helps champion SA’s Tourism recovery Efforts- Bronwen Auret writes

As South Africa basks in its resurgence as a formidable global player in the travel and tourism industry, there has never been a more opportune moment to reinvigorate our strategies […]
Registration for Meetings Africa 2024 opens

The countdown to Meetings Africa 2024 has begun. Meetings Africa, is set to take place at the Sandton Convention Centre, Johannesburg, from 27 to 28 February 2024, with Business Opportunity […]
South African Tourism unveils Siya Kolisi as new global advocate

There is no doubt South Africa’s excellent tourism offering is unmatched. The country boasts diverse and breathtaking landscapes, wildlife, wide open spaces, and a 3000-kilometer coastline with some of the […]
Spotlight on Nomasonto Ndlovu as she steps into the big role of leading South African Tourism

Nomasonto Ndlovu was appointed to lead South African Tourism as its new Acting Chief Executive Officer in May just a few days to this year’s Africa’s Travel Indaba. Prior to […]
South Africa wins big at 2023 Telegraph Travel Awards

South Africa, a land of unparalleled beauty and rich cultural heritage, celebrates a remarkable double triumph at the 2023 Telegraph Travel Awards. The country has been honoured with the prestigious […]
SA Tourism upbeat about South American market following SAA’s Sao Paulo flight launch

South African Tourism has welcomed new intercontinental flights to Sao Paulo by South African Airways. The airline announced on June, 29th 2023 that it will start flying to Brazil from […]