Seizing aviation opportunities to grow tourism within destinations: The SA Tourism Story

In the last few years, the African tourism industry has seen growth not only in international arrivals, but most importantly, also in an incredible airlift to the continent from the […]
The Role of Exhibitions in the Global Economy: A Tool for Sustainable Economic Growth

The Association of African Exhibitions Organisers (AAXO), in collaboration with South African Tourism and the Exhibition and Events Association of South Africa (EXSA), raises awareness about the vital contribution of […]
Amapiano to the World- South Africa’s hottest new export

The distinctive sound of the log drum permeated the air as several musicians, producers and industry experts gathered in Miami to celebrate the burgeoning genre of Amapiano. With a sound […]
South Africa showcases its Business Events capability at IMEX Frankfurt

South Africa’s business events industry’s recovery is well underway as the destination’s pipeline of secured international and regional business events shows positive signs. The country is on a mission to […]
South Africa: Tourism Stats Indicate Journey to Recovery

Tourism Minister Patricia de Lille says the COVID-19 pandemic undoubtedly left a dent in the tourism industry, but the resilient sector is recovering. “South Africa offers travellers unparalleled beauty and […]
Africa’s Travel Indaba 2023: All-round success for stakeholders, consolidation on recovery gains

Africa’s Travel Indaba 2023 was a phenomenal success. According to initial indications, this year’s Indaba surpassed projections with a remarkable 8,629 delegates, hosting 21,000 meetings between exhibitors and international buyers. […]
Acting SA Tourism CEO Themba Khumalo resigns

Local media are reporting Acting CEO of South African Tourism Themba Khumalo has resigned. A publication by Timeslive claim Mr Khumalo tendered in his letter to the to the Tim […]
South African Tourism uplifts SMMEs at the Arabian Travel Market

South African Tourism, along with a group of small South African tourism businesses in South Africa’s tourism sector are taking the international stage at Dubai’s Arabian Travel Market (ATM). ATM […]
South African Tourism sets sights on Arabian Travel Market to boost sector recovery

South African Tourism continues to find strategic opportunities to fast-track the sector’s tourism recovery. The Arabian Travel Market is one platform, as it brings together global tourism decision-makers, industry experts […]