Spotlight on Nomasonto Ndlovu as she steps into the big role of leading South African Tourism

Nomasonto Ndlovu was appointed to lead South African Tourism as its new Acting Chief Executive Officer in May just a few days to this year’s Africa’s Travel Indaba. Prior to […]
South Africa wins big at 2023 Telegraph Travel Awards

South Africa, a land of unparalleled beauty and rich cultural heritage, celebrates a remarkable double triumph at the 2023 Telegraph Travel Awards. The country has been honoured with the prestigious […]
SA Tourism upbeat about South American market following SAA’s Sao Paulo flight launch

South African Tourism has welcomed new intercontinental flights to Sao Paulo by South African Airways. The airline announced on June, 29th 2023 that it will start flying to Brazil from […]
Seizing aviation opportunities to grow tourism within destinations: The SA Tourism Story

In the last few years, the African tourism industry has seen growth not only in international arrivals, but most importantly, also in an incredible airlift to the continent from the […]
The Role of Exhibitions in the Global Economy: A Tool for Sustainable Economic Growth

The Association of African Exhibitions Organisers (AAXO), in collaboration with South African Tourism and the Exhibition and Events Association of South Africa (EXSA), raises awareness about the vital contribution of […]
Amapiano to the World- South Africa’s hottest new export

The distinctive sound of the log drum permeated the air as several musicians, producers and industry experts gathered in Miami to celebrate the burgeoning genre of Amapiano. With a sound […]
South Africa showcases its Business Events capability at IMEX Frankfurt

South Africa’s business events industry’s recovery is well underway as the destination’s pipeline of secured international and regional business events shows positive signs. The country is on a mission to […]
South Africa: Tourism Stats Indicate Journey to Recovery

Tourism Minister Patricia de Lille says the COVID-19 pandemic undoubtedly left a dent in the tourism industry, but the resilient sector is recovering. “South Africa offers travellers unparalleled beauty and […]
Africa’s Travel Indaba 2023: All-round success for stakeholders, consolidation on recovery gains

Africa’s Travel Indaba 2023 was a phenomenal success. According to initial indications, this year’s Indaba surpassed projections with a remarkable 8,629 delegates, hosting 21,000 meetings between exhibitors and international buyers. […]