Ethiopia's Tourism Sector grew by 48.6% in 2018 -WTTC Report

Ethiopia’s Travel & Tourism economy grew by 48.6% in 2018, the largest of any country in the world, according to the World Travel & Tourism Council’s (WTTC) annual review of the economic impact and social importance of the sector released today.

In 2018, Travel & Tourism contributed BIRR202 billion US$7.4 billion to the country’s economy, an increase of BIRR59 billion(US$2.2bn) on 2017. The sector now represents 9.4% of Ethiopia’s total economy.

The WTTC research which compares the Travel & Tourism sector across 185 countries, shows that in 2018 the Ethiopian Travel & Tourism sector:

Significantly outpaced the global growth rate of 3.9%, the African growth rate of 5.6%
Supported 2.2 million jobs, or 8.3% of total employment was primarily driven by leisure travelers: 79% of the Travel & Tourism spending was generated by leisure visitors and 21% from business travellers is strongly weighted towards international travel: 77% of the Travel & Tourism spending came from international travellers and 23% from domestic travel

Commenting on the numbers, Gloria Guevara, WTTC President & CEO said: “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018. This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.

Gloria Guevara, WTTC President & CEO

“Travel & Tourism in Ethiopia now accounts for one in every eleven dollars in the entire economy and one in 12 of all jobs. I would like to acknowledge the work of the Ethiopian Government, under Prime Minister Abiy Ahmed, and the country’s commitment to the power of Travel & Tourism to drive economic growth, job creation and social enhancement.”

About the World Travel & Tourism Council

WTTC is the body which represents the Travel & Tourism private sector globally. Members consist of CEOs of the world’s Travel & Tourism companies, destinations, and industry organisations engaging with Travel & Tourism.

WTTC has a history of 25 years of research to quantify the economic impact of the sector in 185 countries. Travel & Tourism is a key driver for investment and economic growth globally. The sector contributes US$8.8 trillion or 10.4% of global GDP, and accounts for 319 million jobs or one in ten of all jobs on the planet.

For over 25 years, WTTC has been the voice of this industry globally. Members are the Chairs, Presidents and Chief Executives of the world’s leading, private sector Travel & Tourism businesses, who bring specialist knowledge to guide government policy and decision-making and raise awareness of the importance of the sector.

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