ATLF: CEOs Roundtable to discuss ways to use MICE to drive tourism in Africa

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The countdown to the second Africa Tourism Leadership is on and sessions and programs for the conference have been released by the organisers.

In the maiden edition of the conference held in Ghana’s capital, Accra, echelons and top brass of the travel trade in Africa discussed the missing element of “synergy” missing to drive a sector which has enormous potential for the continent.

Mice and business tourism is fast becoming the sector which is turning economies around and its impacts felt at the host destinations. The latest ICCA reports peg delegate to spend an average of $350 dollars per day/night at the destination (hotels, food, tips, transport). The report further establishes the MICE business as a sub sector with a faster ROI biz

Durban, the capital of Kwazulu Natal in South Africa will be the venue for the 2nd ATLF. The leaders will discuss how mice can drive African economies and also lead to the diversification of the business.

How to unlock the value of Business & MICE Tourism Assets to Diversity African Tourism Economies and providing thought Leadership that stimulates intra-Africa travel and tourism development are the highlights of the roundtable discussion.

The final discussion will be on how Destination managers and leaders in the space can employ innovative ideas to effect the sustainable change they want.

This will be a dialogue among CEOs, Captains of Industry and Renowned Global Experts to urge policy makers to embark on innovative policy that drive tangible tourism growth in Africa.

Be part of this auspicious event which provides the avenue for mentorship, networking and grooming for the continent’s new generation of leaders in its own unique way.

African Tourism partners in conjunction with the Provincial Government of KwaZulu-Natal and the National convention bureau is organizing this year’s event

Register at www.tourismleadershipforum.africa

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