Liyah Phiri embarks on campaign to promote tourism in Zambia

Share
Tweet
Post
Send

Miss Tourism Ambassador Africa, Liyah Phiri has initiated a campaign aimed at showcasing the country’s tourist destinations to the world.

The campaign was initially initiated by the Ministry of Tourism, the Department of Arts and Culture and the Department of National Parks and Wildlife.

Ms. Phiri seeks to promote sustainable economic growth and other benefits to the local communities and residents through this new initiative.

“I strongly believe that despite all challenges, domestic tourism is very vital, and aside the enormous impact it has on the agricultural sector, it has great potential to transform Zambia’s economy sustainable, especially through its opportunities for job creation in all areas of the country.I also seek to conserve and protect the natural environment as well as ensuring respect of customs, traditions and cultural heritage,” she said.

About Liyah Phiri
Liyah is very passionate about tourism. Through her modelling career, she has been given a platform to showcase the beauty of the ever smiling, welcoming Zambian people and their country’s nature and treasures to the outside world.
Liyah among others seeks to conserve and protect the natural environment as well as ensuring respect of customs, traditions and cultural heritage.

Share
Tweet
Post
Send

Related Posts

Sponsored

Follow Us

Follow Us on X

#VoyagesAfriq: Your tourism innovation could change the game!

Enter the Africa Youth in Tourism Innovation Challenge 2025 for a chance to win mentorship & industry access.

Be in Nairobi, June 10-13, 2025, and let’s redefine tourism!
#AYTIS2025

https://youthtourismsummit.com/

#VoyagesAfriq 3 days. 8 functions. Endless connections.

ILTM Africa 2025 at Cape Town’s Norval Foundation (6-8 April) gives luxury providers & global agents the perfect platform to connect, grow & inspire.

Don’t miss it!
#LuxuryTravel #ILTM2025

https://iltm.com/africa/en-gb

#VoyagesAfriq | Tourism Seychelles outlines its strategic vision for 2025 at a high-level media briefing in Johannesburg.

Key developments, major events, and cultural initiatives set to enhance the destination’s global appeal.

Read More:

#VoyagesAfriq Big deals, bold ideas, and brilliant connections!

#WTMAfrica 2025 is where tourism leaders gather to shape the future.

Join us in Cape Town, 9-11 April!

Register now!

https://www.wtm.com/africa/en-gb/

Load More